
You’ve probably heard that life insurance can be an investment. It sounds appealing – protect your family and grow your wealth at the same time.
But is it really a smart financial move? Let’s break down the facts and see if life insurance stacks up as an investment strategy.

Meta Description: Explore whether life insurance is a viable investment strategy for Canadians. Learn about the types of life insurance, their investment potential, and alternative options for wealth building.
Understanding Life Insurance as an Investment
Life insurance primarily serves to provide financial protection for your beneficiaries in the event of your death. However, certain types of life insurance policies also offer an investment component. Let’s explore the two main types of life insurance and their investment potential:

1. Term Life Insurance
- Provides coverage for a specific term (e.g., 10, 20, or 30 years)
- Lower premiums compared to whole life insurance
- No investment component
- Suitable for most people seeking pure life insurance coverage
2. Whole Life Insurance (Permanent Life Insurance)
- Provides lifelong coverage
- Higher premiums compared to term life insurance
- Includes an investment component (cash value)
- Part of the premium goes towards the death benefit, while the rest is invested
For more information on the basics of life insurance, visit the Financial Consumer Agency of Canada’s life insurance guide.
The Investment Component of Whole Life Insurance
Whole life insurance policies build cash value over time. Here’s how it works:
- A portion of your premium goes into a tax-deferred savings component
- This savings component earns a guaranteed rate of return
- The cash value grows over time and can be borrowed against or withdrawn
However, there are several factors to consider before viewing whole life insurance as an investment:
Pros of Whole Life Insurance as an Investment
- Guaranteed Returns: The cash value component typically offers a guaranteed rate of return, albeit low (around 1.5-3% annually).
- Tax Advantages: The cash value grows tax-deferred, and death benefits are generally tax-free for beneficiaries.
- Forced Savings: The regular premium payments can create a disciplined savings habit.
Cons of Whole Life Insurance as an Investment
- High Premiums: Whole life insurance premiums can be 5-15 times higher than term life insurance for the same death benefit.
- Low Returns: The guaranteed rate of return is typically lower than what you could potentially earn in the stock market or other investments.
- Lack of Flexibility: You have limited control over how the cash value is invested.
- High Fees: Whole life insurance policies often come with high fees and commissions.
Comparing Life Insurance Investment to Traditional Investments
To better understand the investment potential of whole life insurance, let’s compare it to some traditional investment options:
Investment Type | Average Annual Return | Liquidity | Risk Level |
---|---|---|---|
Whole Life Insurance | 1.5-3% | Low | Low |
S&P/TSX Composite Index | 9.3% (1960-2021) | High | Moderate-High |
Government of Canada Bonds | 2-3% | Moderate | Low |
High-Interest Savings Account | 1-2% | High | Very Low |
Sources: S&P/TSX Composite Index Returns, Bank of Canada
Who Might Benefit from Whole Life Insurance as an Investment?
While whole life insurance may not be the best investment option for everyone, it could be beneficial for:
- High-net-worth individuals seeking tax-advantaged estate planning tools
- People who have maxed out their RRSP and TFSA contributions
- Those who prioritize guaranteed returns over potentially higher but riskier returns
Alternatives to Using Life Insurance as an Investment
For most Canadians, separating life insurance and investments might be a more effective strategy:
- Term Life Insurance + Separate Investments: Purchase term life insurance for coverage and invest the premium difference in a diversified portfolio.
- Maximize Registered Accounts: Fully utilize TFSAs and RRSPs before considering whole life insurance for tax-advantaged investing.
- Robo-Advisors: Consider low-cost, automated investment services for a hands-off approach to investing.
- Index Funds or ETFs: Invest in low-cost index funds or ETFs for broad market exposure and potentially higher returns.
For more information on investment options in Canada, visit the Ontario Securities Commission’s GetSmarterAboutMoney.ca.
FAQs
- Q: Can I cash out my whole life insurance policy? A: Yes, you can surrender your policy for its cash value, but you may face surrender charges and tax implications.
- Q: Are the returns from whole life insurance guaranteed? A: The base rate of return is typically guaranteed, but additional dividends are not guaranteed.
- Q: How does the investment component of whole life insurance affect the death benefit? A: As the cash value grows, it can increase the death benefit over time.
- Q: Can I use the cash value of my whole life insurance while I’m alive? A: Yes, you can borrow against the cash value or make partial withdrawals, but this may reduce the death benefit.
- Q: Is the investment component of whole life insurance tax-free? A: The growth is tax-deferred, but withdrawals may be taxable. Consult a tax professional for specific advice.
Conclusion
While whole life insurance does offer an investment component, it’s generally not the most effective or efficient way for most Canadians to invest. The combination of high premiums, low returns, and lack of flexibility often makes it less attractive than other investment options.
For the majority of people, a strategy of purchasing term life insurance for protection and investing the premium difference in more traditional investment vehicles is likely to yield better results. This approach offers greater flexibility, potentially higher returns, and lower overall costs.
However, as with all financial decisions, it’s important to consider your individual circumstances, goals, and risk tolerance. Consulting with a financial advisor can help you determine the best strategy for your unique situation.
Call to Action: Ready to explore your life insurance and investment options? Consider speaking with a licensed insurance professional and a financial advisor to create a comprehensive financial plan that balances protection and growth. Remember to shop around and compare quotes from multiple providers to ensure you’re getting the best coverage and terms for your needs.