In a significant shift for Canadian hockey fans, Amazon's Prime Video will exclusively broadcast Wednesday night NHL regular-season games starting next season, thanks to a new 12-year agreement with Rogers Communications. This move marks a pivotal change in how Canadians will access their favorite sport.
Beginning in the 2026-27 season, Amazon's Prime Video will take over the broadcasting of Wednesday night national NHL regular-season games in both English and French. This development comes as part of a 12-year sublicensing agreement with Rogers Communications Inc., marking a notable transition in the Canadian sports broadcasting landscape. The deal signals the end of traditional broadcasts for 'Hockey Night in Canada' on CBC and Citytv after the current season.
Investor takeaway: This shift highlights the growing trend of streaming services taking a central role in sports broadcasting.
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Rogers Communications Inc
RCI-B.TO
RCI-B.TO
Rogers Communications Inc
WealthAwesomeMarket cap
$26.08B
P/E
4.2x
Div. yield
4.07%
Div. / share
$2.00
52W high
$54.69
52W low
$43.36
1W change
-6.17%
Beta
0.81
Analyst Price Targets
Based on analyst covering RCI-B · as of Sep 21, 2026
Wall Street analysts forecast RCI-B stock price to rise 27.0% over the next 12 months.
Consensus
BullishBased on avg. target vs last close (formal rating unavailable for Canadian listings)
Avg. Target
C$59.47
+27.0% Upside
Previously C$59.58 on Sep 17, 2026
Current Price
C$46.82
Last close
Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.
Wealth Awesome Price Forecast
WA ModelStatistical 90-day price range based on RCI-B's historical volatility
30-Day Vol
22.9%
Annualized
90-Day Vol
27.6%
Annualized
Trend (90d)
-22.2%
Annualized drift
90d Mean
C$43.25
Expected price
| Horizon | Expected | 68% Range (1σ) |
|---|---|---|
| 30 trading days | C$45.60 | C$42.13 – C$49.36 |
| 60 trading days | C$44.41 | C$39.71 – C$49.67 |
| 90 trading days | C$43.25 | C$37.71 – C$49.61 |
Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.
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What the New Agreement Means for Canadian Hockey Viewers
Prime Video's new broadcasting rights will allow the platform to air at least 26 national NHL games each season, starting September 30, 2026. This is part of a larger trend where streaming services are increasingly becoming the go-to for sports content, reflecting a fundamental shift in how Canadians consume live sports.
Bull case
This agreement shows how streaming platforms are gaining popularity in sports broadcasting, catering to changing viewer preferences. With Prime Video set to air at least 26 national NHL games per season at no extra cost for Canadian Prime members, it could boost subscriber growth and engagement. This move also allows Rogers to make the most of its existing NHL media rights while expanding its digital presence.
Bear case
The end of 'Hockey Night in Canada' on traditional networks may alienate some long-time fans who prefer conventional viewing methods. Additionally, the shift to streaming could create accessibility issues for viewers without reliable internet access, potentially limiting the audience for NHL games in Canada.
The End of an Era for Traditional Broadcasting
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The new agreement between Amazon and Rogers signifies a major shift in how hockey is consumed in Canada. With the end of 'Hockey Night in Canada' on traditional networks, fans will need to adapt to streaming services for their weekly NHL fix. This change not only affects viewership habits but also highlights the declining role of conventional television in sports broadcasting.
Streaming's Growing Influence in Sports
As streaming platforms like Prime Video continue to expand their reach into live sports, this agreement demonstrates the evolving landscape of media consumption. Viewers are increasingly turning to digital solutions for their sports needs, and this deal with Rogers positions Amazon to capitalize on that trend. Industry experts suggest that this move is a natural evolution, as more sports leagues look to partner with streaming services to reach broader audiences.
What Lies Ahead for Canadian Hockey Fans
As Prime Video prepares to launch its NHL broadcasts, Canadian hockey fans can expect a different viewing experience. The platform's integration of games into its existing Prime membership could attract new subscribers while retaining current ones. However, the transition also raises questions about accessibility and how it will affect the overall fan experience, particularly for those accustomed to traditional television broadcasts.
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