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BAM vs FFH: which stock is the better value?

By Wealth Awesome -
Stocks & ETFs:BAM.TOFFH.TO

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A comparison of Brookfield Asset Management and Fairfax Financial Holdings reveals contrasting valuations in the financial sector.

In the realm of financial stocks, Brookfield Asset Management Ltd (BAM) and Fairfax Financial Holdings Ltd (FFH) present an intriguing comparison. Both companies are classified under the financial sector, yet they exhibit significantly different valuation metrics. This analysis will delve into their price-to-earnings (P/E), price-to-earnings growth (PEG), and price-to-book (P/B) ratios to determine which stock appears more attractive from a value perspective.

Investor takeaway: While Fairfax Financial Holdings shows cheaper valuations across several key metrics, investors should consider other factors before making investment decisions.

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Valuation Metrics Comparison

Fairfax Financial Holdings Ltd shows a significantly lower P/E of 7.8, PEG of 0.28, and P/B of 1.22 compared to Brookfield Asset Management Ltd's P/E of 25.7, PEG of 1.05, and P/B of 9.58.

Bull case

Fairfax Financial Holdings has a low P/E of 7.8 and a PEG of 0.28, suggesting it might be undervalued compared to its earnings growth potential. This could attract value investors looking for growth opportunities at a reasonable price. Additionally, a P/B ratio of 1.22 indicates that the stock is trading close to its book value, which might appeal to those focusing on asset-based valuations.

Bear case

Despite its attractive valuation metrics, Fairfax Financial's lower return on equity (ROE) of 16.5% compared to Brookfield's 26.8% raises concerns about its efficiency in generating returns on equity. The lower dividend yield of 0.68% compared to Brookfield's 2.98% may also deter income-focused investors.

Valuation Metrics Overview

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The valuation metrics for both companies provide a clear picture of their relative standings. Brookfield Asset Management has a P/E ratio of 25.7, a PEG of 1.05, and a P/B of 9.58. In contrast, Fairfax Financial Holdings boasts a much lower P/E of 7.8, a PEG of 0.28, and a P/B of 1.22. This comparison highlights that Fairfax appears cheaper on the majority of these metrics.

Market Capitalization and Dividend Yield

Brookfield Asset Management has a market capitalization of C$100.5B, significantly larger than Fairfax Financial's C$46.2B. Additionally, Brookfield offers a higher dividend yield of 2.98% compared to Fairfax's 0.68%. These factors may attract different types of investors, with Brookfield appealing more to those seeking income and stability.

Analyst Consensus and Future Outlook

Both companies currently hold a 'Strong Sell' consensus from analysts, indicating caution in the market regarding their future performance. The lack of a target price from analysts for both stocks suggests uncertainty, making it essential for investors to conduct thorough research before making any decisions.

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Wealth Awesome
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✅ Reviewed by Certified Financial Professionals

This content has been reviewed by CFA® charterholders and Certified Financial Planners (CFP®) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.

Why these credentials matter: CFA® charterholders complete 900+ hours of rigorous study in investment analysis and ethics. CFP® professionals are held to the highest standards of financial planning competency and fiduciary duty in Canada.

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This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.

Published: September 30, 2026
Last Updated: September 30, 2026

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