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BRP Inc. (DOO.TO) Rides High on Analyst Upgrade — 4.3% Gain This Week

By Qayyum Rajan, CFA -

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Stocks & ETFs:DOO.TO

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BRP Inc. saw a 4.3% increase over the past week after an analyst upgraded the stock to 'Outperform'. This upgrade highlights strong revenue growth and a positive outlook for the company.

BRP Inc. has become a notable gainer on the TSX this week, boosted by an upgrade from National Bank Financial. The stock closed at CA$66.64, reflecting a 4.3% rise over the past week. The upgrade cites a fair value of CA$102.15, emphasizing the company's solid financial performance and growth potential.

Investor takeaway: Long-term investors may find BRP's growth trajectory appealing, especially after its recent earnings report exceeded expectations.

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BRP Inc

DOO.TO

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DOO.TO

BRP Inc

Source:WealthAwesomeWealthAwesome
↓ $3.49 (-4.31%)
120 day period
$72.54$83.78$95.01Apr 20Jul 15Oct 8

Market cap

$5.50B

P/E

49.3x

Div. yield

1.17%

Div. / share

$0.93

52W high

$111.33

52W low

$66.71

1W change

-0.45%

Beta

1.10

Analyst Price Targets

Based on analyst covering DOO · as of Oct 9, 2026

📈

Wall Street analysts forecast DOO stock price to rise 87.9% over the next 12 months.

Consensus

Bullish

Based on avg. target vs last close (formal rating unavailable for Canadian listings)

Avg. Target

C$102.19

+87.9% Upside

Previously C$103.27 on Sep 29, 2026

Current Price

C$54.39

Last close

Compare analyst targets →

Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.

Wealth Awesome Price Forecast

WA Model

Statistical 90-day price range based on DOO's historical volatility

HistoricalForecast68%95%
C$43.49C$57.58C$71.66C$85.75C$99.83C$113.91TodayJun 2Aug 6Oct 8Nov 20Jan 3Feb 15

30-Day Vol

37.8%

Annualized

90-Day Vol

36.4%

Annualized

Trend (90d)

-26.3%

Annualized drift

90d Mean

C$70.42

Expected price

HorizonExpected68% Range (1σ)
30 trading daysC$74.97C$65.81 – C$85.41
60 trading daysC$72.66C$60.43 – C$87.36
90 trading daysC$70.42C$56.19 – C$88.25

Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.

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Analyst Upgrade Fuels BRP's 4.3% Weekly Gain — What Investors Should Note

BRP's stock price increase aligns with its strong earnings report, which revealed a significant revenue boost and raised EPS guidance. This suggests a positive outlook despite ongoing challenges from tariffs.

Bull case

Strong Financial Performance:

  • Revenue surged 18% year-over-year, reaching CA$2.2 billion, thanks to higher shipments and positive pricing.
  • The increased full-year EPS guidance reflects improved market conditions and reduced tariff impacts.
  • Analyst upgrades indicate confidence in sustained growth and market share gains in the ORV sector.

Bear case

Risks Ahead:

  • The company still faces tariff headwinds that have significantly pressured its gross margins.
  • Recent losses and industry-wide challenges in certain segments could dampen short-term performance.
  • The stock's high P/E ratio may raise overvaluation concerns among cautious investors.

Why the Analyst Upgrade Matters for BRP Inc.

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The recent upgrade from National Bank Financial to 'Outperform' signals strong confidence in BRP's growth potential. The analyst highlighted a fair value of CA$102.15, suggesting a significant upside from the current trading price. This upgrade follows BRP's impressive earnings report, which showed an 18% increase in revenue driven by higher shipments of off-road vehicles. Such endorsements can attract new investors and boost existing shareholder confidence.

Earnings Report Highlights: A Closer Look

BRP's latest earnings report revealed a revenue of CA$2.2 billion, marking an 18% increase year-over-year. Despite facing challenges, including a net loss of CA$136.8 million, the company raised its full-year EPS guidance, indicating a positive shift in financial health. The report also noted strong performance in the ORV market, suggesting that BRP is well-positioned to capitalize on growing consumer demand.

What to Watch Next for BRP Investors

Investors should keep an eye on BRP's upcoming product launches and market expansions, particularly in the ORV segment. Additionally, monitoring the company's ability to navigate tariff challenges will be crucial for assessing its profitability moving forward. With the recent leadership transition in the finance department, the strategic direction under new CFO Minh Thanh Tran will also be an important area to watch.

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This content has been reviewed by CFA® charterholders and Certified Financial Planners (CFP®) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.

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⚠️ Professional Disclaimer

This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.

Published: September 8, 2026
Last Updated: September 28, 2026

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