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Wealthsimple is one of Canada's most prominent fintech platforms, redefining how Canadians save, invest, and manage their money. Since its founding in 2014, the company has transformed from a niche robo-advisor into a full-service financial ecosystem. Whether you're a beginner investor or a seasoned pro, this comprehensive guide will walk you through Wealthsimple’s offerings—including comparisons, product reviews, and insider details—so you can confidently decide if it’s right for you.
🚀 Overview of Wealthsimple
Wealthsimple aims to make investing and financial management simple, affordable, and accessible to everyone. It operates under a user-first philosophy, offering intuitive tools, mobile-first experiences, and low fees compared to traditional banks. Backed by major investors like Power Corporation of Canada, Wealthsimple has grown to manage billions in assets while serving over 3 million clients.
From robo-advising to self-directed trading and even crypto investing, Wealthsimple offers a wide range of products tailored for different financial needs. Let’s explore each one below in detail.
👉 Read the full Wealthsimple Review 2025 for a deep dive.
🧰 All Wealthsimple Products and Services
📈 Wealthsimple Invest
Wealthsimple Invest is a robo-advisor service that builds and manages a diversified portfolio for you based on your risk profile. It's designed for hands-off investors who want automatic rebalancing, dividend reinvestment, and access to socially responsible or Halal portfolios. The management fee is 0.5% (or 0.4% for accounts over $100,000), making it one of the more affordable options in Canada.
💼 Compare: Wealthsimple Invest vs Wealthsimple Trade
💸 Wealthsimple Trade
Wealthsimple Trade is Canada’s first commission-free trading app. It allows users to buy and sell Canadian and U.S. stocks and ETFs with zero trading fees. Ideal for self-directed investors, the app offers an intuitive user experience, fractional shares, and easy access to registered accounts like RRSPs and TFSAs.
📘 How To Buy Stocks on Wealthsimple Trade
📘 Wealthsimple Trade TFSA vs. Personal Account
💳 Wealthsimple Cash
Wealthsimple Cash is a hybrid between a chequing and savings account. It offers a prepaid Visa card, 3% interest on deposits over $500, and up to 1% back in cash, stock, or crypto. With no monthly fees, free e-transfers, and fast deposits, it’s a strong contender for anyone looking to streamline everyday spending and saving.
📘 Read the Wealthsimple Cash Review 2025
🌐 Wealthsimple Crypto
This feature lets users buy and sell cryptocurrencies directly in the Wealthsimple Trade app. Supported coins include Bitcoin, Ethereum, Solana, and many others. While fees are baked into the spread, the simplicity of use and regulatory oversight by Canadian authorities make it one of the safest ways to get started with crypto in Canada.
📘 Part of: Wealthsimple Review 2025
📊 Wealthsimple Plus (Trade Plus)
Wealthsimple Trade Plus (formerly known as Plus) is a $10/month subscription service that unlocks premium trading features. These include a USD account (to avoid currency conversion fees), instant deposits, price alerts, and Level 2 market data (snap quotes). If you frequently trade U.S. stocks, this plan can save you significant FX fees.
📘 Wealthsimple Trade Plus Subscription Review
🤝 Wealthsimple Compared to Other Platforms
Choosing an investment platform can be daunting, especially with so many options. These comparisons help you see how Wealthsimple stacks up against some of Canada’s biggest players.
🆚 Wealthsimple vs Questrade
Questrade offers more advanced tools and lower ETF fees, while Wealthsimple wins on simplicity and beginner-friendliness. This guide covers both robo-advising and self-directed trading across the two platforms.
📘 Questrade vs Wealthsimple 2025
🆚 Wealthsimple vs Interactive Brokers
This comparison pits Wealthsimple's ease of use against Interactive Brokers’ sophisticated trading tools, professional-level data, and low FX fees for high-volume traders.
📘 Wealthsimple vs Interactive Brokers
🔐 Safety, Ownership & How Wealthsimple Makes Money
🔒 Is Wealthsimple Safe?
Yes, Wealthsimple is regulated by the IIROC and CIPF, uses strong encryption, and employs two-factor authentication. Your funds are protected by insurance and segregated from the company’s own assets.
🧠 Who Owns Wealthsimple?
Wealthsimple is owned primarily by Power Corporation (through IGM Financial), with minority investments from celebrities like Drake. Its last major funding round in 2021 pegged its valuation at nearly $5 billion.
💼 How Does Wealthsimple Make Money?
Wealthsimple earns revenue via FX spreads, bid-ask trading spreads, crypto markups, subscription fees for Plus, management fees from Invest, and interchange fees from its Cash card.
📘 How Does Wealthsimple Make Money?
🧪 Developer & API Support
Wealthsimple does not currently offer a public-facing API for trading or data integration. However, developers and tech-savvy users continue to speculate about future access, with some unofficial workarounds explored in the community.
📘 Wealthsimple API: Does It Exist?
🔗 Explore Every Wealthsimple Article
| Article Title | Link |
|---|---|
| Wealthsimple Review 2025 | Click here |
| Is Wealthsimple Safe? | Click here |
| Who Owns Wealthsimple | Click here |
| Wealthsimple Cash Review | Click here |
| Wealthsimple Invest vs Trade | Click here |
| Questrade vs Wealthsimple | Click here |
| Wealthsimple vs Interactive Brokers | Click here |
| How Wealthsimple Makes Money | Click here |
| Wealthsimple API | Click here |
| Trade Plus Subscription | Click here |
| TFSA vs Personal Account | Click here |
| How to Buy Stocks | Click here |
🏁 Final Thoughts
Wealthsimple is more than just a robo-advisor—it's becoming a complete financial hub for Canadians. Whether you’re looking to automate your investing, trade stocks and crypto, or simplify your spending, there’s a Wealthsimple product for you. Use this article as your central hub to explore all their services and see how each one fits your financial journey.
🧭 Bookmark this page and check back for future updates as Wealthsimple continues to grow.
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Qayyum Rajan, CFA
Qayyum is the CEO of Wealth Awesome, a leading Canadian personal finance publication. As a CFA charterholder with extensive experience in fintech, data science, and quantitative finance, he brings a unique analytical perspective to investing and wealth management.
View Full Profile →✅ Reviewed by Certified Financial Professionals
This content has been reviewed by CFA® charterholders and Certified Financial Planners (CFP®) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.
Why these credentials matter: CFA® charterholders complete 900+ hours of rigorous study in investment analysis and ethics. CFP® professionals are held to the highest standards of financial planning competency and fiduciary duty in Canada.
⚠️ Professional Disclaimer
This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.
