
In the competitive insurance sector, Great-West Lifeco Inc. and Fairfax Financial Holdings Ltd. present intriguing investment opportunities, but which one offers better value?
When evaluating stocks within the same industry, understanding their valuation metrics is crucial. Great-West Lifeco Inc. (GWO) and Fairfax Financial Holdings Ltd. (FFH) are both key players in the insurance sector, but they exhibit distinct financial characteristics. This comparison will delve into their price-to-earnings (P/E), price-to-earnings growth (PEG), and price-to-book (P/B) ratios to determine which stock appears more attractively priced.
Investor takeaway: Fairfax Financial Holdings Ltd. screens cheaper on the majority of P/E, PEG, and P/B ratios compared to Great-West Lifeco Inc. However, lower multiples do not necessarily mean a superior investment, as other factors must also be considered.
Advertisement
Stocks in this list
Live snapshots — open any name for the full quote and Wealth Awesome price forecast.
Great-West Lifeco Inc.
GWO.TO
Financials
$89.58
$80.19B
1D
+1.05%
1W
+0.57%
Fairfax Financial Holdings Ltd
FFH.TO
Financials
$2287.96
$50.36B
1D
+1.65%
1W
+3.43%
Advertisement
Valuation Metrics Comparison
GWO's P/E at 18.7, PEG at 1.77, and P/B at 2.84 contrast sharply with FFH's P/E of 8.0, PEG of 0.28, and P/B of 1.23, highlighting a significant valuation disparity between the two stocks.
Bull case
Investors might find Fairfax Financial appealing because its P/E ratio of 8.0 is much lower than GWO's 18.7. This suggests that FFH could be undervalued based on its earnings potential. Plus, with a PEG ratio of 0.28, it seems that the stock may offer growth at a reasonable price, making it an attractive option for those focused on value.
Bear case
On the flip side, Great-West Lifeco has a higher return on equity (ROE) of 14.1% compared to Fairfax's 16.5%. This could mean that GWO is more efficient at generating profit from its equity. Additionally, GWO's dividend yield of 2.89% is significantly higher than FFH's 0.67%, which might attract income-focused investors.
Advertisement
Valuation Metrics Overview
The valuation metrics for both companies highlight a clear difference in how they are priced relative to their earnings and book value. Great-West Lifeco Inc. has a P/E ratio of 18.7, a PEG of 1.77, and a P/B of 2.84. In contrast, Fairfax Financial Holdings Ltd. displays a much lower P/E of 8.0, a PEG of 0.28, and a P/B of 1.23. This comparison suggests that FFH might be considered a more attractive investment based on these metrics alone.
Dividend and Return on Equity
While Fairfax Financial boasts a higher ROE at 16.5%, Great-West Lifeco offers a more substantial dividend yield of 2.89%. This difference could sway investors depending on their focus—whether they prefer growth potential or income generation. The contrasting financial strategies of these companies may appeal to different types of investors.
Best next step
Keep exploring this topic
If you want to go deeper, these are the most useful follow-up pages and tools for this topic.
Broker comparison
Best trading platforms in Canada
Compare $0-commission brokers before you act on a ticker story.
Safe cash
Best GIC rates in Canada
If the story makes you want to de-risk, compare guaranteed rates next.
HISA roundup
Best high-interest savings accounts
Keep dry powder in a no-fee savings account instead of chequing.
TFSA room
Check TFSA contribution room
Shelter the next contribution before you buy.
Advertisement

Wealth Awesome
Timely coverage of Canadian stocks, earnings, dividends, and market movers for DIY investors. Stories are checked against exchange data and public filings.
View Full Profile →✅ Reviewed by Certified Financial Professionals
This content has been reviewed by CFA® charterholders and Certified Financial Planners (CFP®) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.
Why these credentials matter: CFA® charterholders complete 900+ hours of rigorous study in investment analysis and ethics. CFP® professionals are held to the highest standards of financial planning competency and fiduciary duty in Canada.
⚠️ Professional Disclaimer
This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.


