BRP Inc. is navigating significant changes in its operational landscape following U.S. tariff amendments.
This week, BRP Inc. (DOO.TO) experienced a modest increase in its stock price, closing at C$90.96, marking a 1.65% rise on the day and a 0.36% increase over the past week. Despite a positive performance in recent months, the company faces challenges due to changes in U.S. tariffs, which have led to the suspension of its fiscal year 2027 guidance.
Investor takeaway: Investors should closely monitor BRP’s strategic responses to tariff changes and their impact on the company's financial outlook, as these factors could significantly influence future performance.
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BRP Inc
DOO.TO
DOO.TO
BRP Inc
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Market cap
$6.56B
P/E
21.4x
Div. yield
0.99%
Div. / share
$0.90
52W high
$111.68
52W low
$66.92
1W change
+0.36%
Beta
1.03
Analyst Price Targets
Based on analyst covering DOO
Wall Street analysts forecast DOO stock price to rise 5.1% over the next 12 months.
Consensus
Moderately BullishBased on avg. target vs last close (formal rating unavailable for Canadian listings)
Avg. Target
C$95.63
+5.1% Upside
Current Price
C$90.96
Last close
Analyst ratings and price targets are updated periodically. Not financial advice.
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Wealth Awesome Price Forecast
WA ModelStatistical 90-day price range based on DOO's historical volatility
30-Day Vol
31.3%
Annualized
90-Day Vol
81.9%
Annualized
Trend (90d)
+50.0%
Annualized drift
90d Mean
C$108.74
Expected price
| Horizon | Expected | 68% Range (1σ) |
|---|---|---|
| 30 trading days | C$96.54 | C$86.66 – C$107.54 |
| 60 trading days | C$102.46 | C$87.95 – C$119.36 |
| 90 trading days | C$108.74 | C$90.20 – C$131.10 |
Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.
BRP's stock is currently trading at C$90.96, down 7.66% year-to-date.
With a 52-week range of C$66.92 to C$111.68, BRP's stock is currently at 54% of its range, indicating potential volatility as the company adjusts to new market conditions.
Bull case
The recent appointment of Denis Le Vot as CEO could bring fresh leadership and innovative strategies to help the company navigate current challenges and seize market opportunities.
Bear case
The suspension of FY27 guidance due to tariff changes poses a risk to investor confidence, which could affect stock performance in the near term.
Recent Price Action
BRP Inc. closed at C$90.96, reflecting a 1.65% gain for the day and a 0.36% increase over the past week. The stock has shown solid performance over the past month, rising by 8.78%. However, it remains down 7.66% year-to-date.
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Company News and Catalysts
Additionally, BRP appointed Denis Le Vot as the new President and CEO, effective February 1, 2026, following the retirement of José Boisjoli. This leadership change could signal a new strategic direction for the company.
Technical Picture
BRP's stock is currently trading above its 50-day moving average of C$85.34, indicating a bullish trend in the short term. However, it is slightly below its 200-day moving average of C$91.99, suggesting some resistance at this level. The stock has a beta of 1.03, signifying it is slightly more volatile than the market. The latest trading volume was 205,763 shares, which is about 71% of its 20-day average volume of 290,841 shares, indicating lower trading activity.
Insider Activity
No recent insider activity has been reported for BRP Inc.
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