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Why Amazon stock is gaining today

By Wealth Awesome -

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Stocks & ETFs:AMZN.US

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Amazon's stock is experiencing a notable uptick, driven by strategic partnerships and strong performance metrics.

Amazon.com Inc (NASDAQ:AMZN) is rising today, gaining 1.70% to close at CA$255.68. The increase comes amid significant developments in the company's partnerships and ongoing growth in its cloud services.

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Amazon.com Inc

AMZN.US

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AMZN.US

Amazon.com Inc

Source:WealthAwesomeWealthAwesome
↑ $2.90 (1.17%)
120 day period
$226.65$255.33$284.02Apr 15Jul 13Oct 5

Market cap

$2.71T

P/E

20.2x

52W high

$287.20

52W low

$196.00

1W change

+2.13%

Beta

1.44

Analyst Price Targets

Based on 59 analysts covering AMZN · as of Oct 5, 2026

📈

Wall Street analysts forecast AMZN stock price to rise 31.5% over the next 12 months.

Consensus

Strong Buy

4.68 / 5.00

Avg. Target

C$330.59

+31.5% Upside

Previously C$329.98 on Oct 2, 2026

Current Price

C$251.40

Last close

Analyst Breakdown (59 analysts)

Strong Buy 42
Buy 15
Hold 2
Compare analyst targets →

Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.

Wealth Awesome Price Forecast

WA Model

Statistical 90-day price range based on AMZN's historical volatility

HistoricalForecast68%95%
C$189.81C$223.44C$257.06C$290.69C$324.32C$357.94TodayMay 28Aug 3Oct 5Nov 17Dec 31Feb 12

30-Day Vol

24.0%

Annualized

90-Day Vol

38.3%

Annualized

Trend (90d)

+10.2%

Annualized drift

90d Mean

C$260.77

Expected price

HorizonExpected68% Range (1σ)
30 trading daysC$254.49C$234.24 – C$276.48
60 trading daysC$257.61C$229.11 – C$289.65
90 trading daysC$260.77C$225.89 – C$301.04

Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.

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Investor takeaway: Investors should note Amazon's strategic moves, particularly its partnership with Delta Air Lines, which could enhance its market position in satellite internet services and bolster its overall growth trajectory.

1.70% Gain

Amazon's stock has seen a 1.70% increase today, reflecting positive market sentiment and strategic advancements.

Bull case

Amazon is making impressive strides in its cloud services, especially with AWS, which reported a 36.7% revenue increase last quarter. The partnership with Delta to launch its Leo satellite internet service could also broaden its market reach significantly.

Bear case

However, there are concerns about Amazon's heavy spending on AI infrastructure, which might strain cash flow in the short term. If AWS growth slows down, it could affect profitability, especially with rising competition from other tech giants.

Strategic Partnerships Fuel Growth

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Amazon's recent partnership with Delta Air Lines to implement its Leo satellite internet service across the airline's fleet marks a significant strategic move. This decision not only positions Amazon favorably against competitors like SpaceX but also highlights its commitment to expanding its technological capabilities in the aviation sector.

AWS Performance Boosts Investor Confidence

Amazon Web Services (AWS) has reported a remarkable 36.7% revenue growth in the last quarter, the fastest in years. This growth is supported by a large backlog of signed contracts, indicating strong demand for cloud services. The increasing reliance on AWS for AI and data processing by companies further solidifies Amazon's position in the tech landscape.

Market Sentiment and Future Outlook

As Amazon's stock rises, investor sentiment remains cautiously optimistic. While the company faces challenges related to high spending on AI infrastructure, its strategic partnerships and robust performance metrics in AWS provide a strong foundation for future growth. Investors are advised to monitor these developments closely.


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Wealth Awesome
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Wealth Awesome

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✅ Reviewed by Certified Financial Professionals

This content has been reviewed by CFA® charterholders and Certified Financial Planners (CFP®) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.

Why these credentials matter: CFA® charterholders complete 900+ hours of rigorous study in investment analysis and ethics. CFP® professionals are held to the highest standards of financial planning competency and fiduciary duty in Canada.

📊 Data AccuracyVerified sources
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⚠️ Professional Disclaimer

This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.

Published: October 6, 2026
Last Updated: October 6, 2026

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