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Why Apple stock is gaining today

By Wealth Awesome -

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Stocks & ETFs:AAPL.US

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Apple's stock is on the rise as the company showcases its powerful new Macs, positioning itself as a strong contender in the AI landscape.

Apple Inc. (NASDAQ:AAPL) is gaining today, with shares climbing 1.25% to close at CA$340.13. The tech giant is making headlines with its latest advancements in AI-capable Macs, which are drawing investor interest.

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Apple Inc.

AAPL.US

Full stock page →

AAPL.US

Apple Inc.

Source:WealthAwesomeWealthAwesome
↑ $40.23 (13.60%)
68 day period
$274.91$307.35$339.79Jun 17Aug 6Sep 24

Market cap

$4.90T

P/E

38.6x

Div. yield

0.31%

Div. / share

$1.05

52W high

$345.34

52W low

$242.76

1W change

-0.32%

Beta

1.08

Analyst Price Targets

Based on 48 analysts covering AAPL · as of Sep 21, 2026

📉

Wall Street analysts forecast AAPL stock price to fall 2.3% over the next 12 months.

Consensus

Buy

4.04 / 5.00

Avg. Target

C$328.22

-2.3% Upside

Previously C$327.20 on Sep 17, 2026

Current Price

C$335.92

Last close

Analyst Breakdown (48 analysts)

Strong Buy 23
Buy 7
Hold 16
Sell 1
Strong Sell 1
Compare analyst targets →

Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.

Wealth Awesome Price Forecast

WA Model

Statistical 90-day price range based on AAPL's historical volatility

HistoricalForecast68%95%
C$266.67C$319.01C$371.35C$423.70C$476.04C$528.39TodayJun 17Aug 6Sep 24Nov 6Dec 20Feb 1

30-Day Vol

20.5%

Annualized

90-Day Vol

30.8%

Annualized

Trend (90d)

+50.0%

Annualized drift

90d Mean

C$401.60

Expected price

HorizonExpected68% Range (1σ)
30 trading daysC$356.52C$332.19 – C$382.63
60 trading daysC$378.39C$342.40 – C$418.16
90 trading daysC$401.60C$355.32 – C$453.89

Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.

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Investor takeaway: Investors should consider the implications of Apple's new hardware capabilities in the AI sector, as they may drive demand for Macs and bolster the company's market position.

Apple's shares rise 1.25% to CA$340.13

The stock is currently trading 17.62% above its calculated fair value, indicating strong market confidence but also potential overvaluation risks.

Bull case

The new Macs designed for AI workloads could attract businesses looking to cut cloud costs. This shift might lead to increased sales and revenue for Apple.

Bear case

Despite the positive developments, Apple is trading at a premium valuation. If the company fails to convert interest into actual sales, it could prompt a reassessment of its stock price.

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AI Capabilities of New Macs

Apple's latest Macs are built to handle demanding AI workloads, featuring impressive specs like the M5 Ultra Mac Studio, which supports up to 512 GB of unified memory. This capability positions Apple as a viable alternative to cloud services, appealing to businesses looking to manage costs.

Market Reaction and Valuation

The stock's rise today reflects investor optimism, but with a P/E ratio of 38.61 and a market cap exceeding $4.9 trillion, Apple is trading at a significant premium. Investors should weigh the potential for increased sales against the risks associated with high valuation.


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Wealth Awesome
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Wealth Awesome

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✅ Reviewed by Certified Financial Professionals

This content has been reviewed by CFA® charterholders and Certified Financial Planners (CFP®) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.

Why these credentials matter: CFA® charterholders complete 900+ hours of rigorous study in investment analysis and ethics. CFP® professionals are held to the highest standards of financial planning competency and fiduciary duty in Canada.

📊 Data AccuracyVerified sources
🇨🇦 Canadian FocusLocal expertise
🔍 Fact-CheckedEditorial review

⚠️ Professional Disclaimer

This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.

Published: September 25, 2026
Last Updated: September 25, 2026

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