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BRP Inc. is facing significant pressure as its stock tumbles sharply in the market.
BRP Inc. (DOO.TO) is experiencing a notable decline in its stock price, down 6.14% to CA$87.35 today. This downturn follows mixed earnings reports and ongoing challenges in the powersports industry, raising concerns among investors about the company's near-term performance.
Investor takeaway: Investors should be cautious as BRP's recent earnings miss and tariff impacts could signal tougher times ahead, despite some positive long-term strategies.
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BRP Inc
DOO.TO
DOO.TO
BRP Inc
WealthAwesomeMarket cap
$5.50B
P/E
49.3x
Div. yield
1.17%
Div. / share
$0.93
52W high
$111.33
52W low
$66.71
1W change
-0.45%
Beta
1.10
Analyst Price Targets
Based on analyst covering DOO · as of Oct 9, 2026
Wall Street analysts forecast DOO stock price to rise 87.9% over the next 12 months.
Consensus
BullishBased on avg. target vs last close (formal rating unavailable for Canadian listings)
Avg. Target
C$102.19
+87.9% Upside
Previously C$103.27 on Sep 29, 2026
Current Price
C$54.39
Last close
Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.
Wealth Awesome Price Forecast
WA ModelStatistical 90-day price range based on DOO's historical volatility
30-Day Vol
37.8%
Annualized
90-Day Vol
36.4%
Annualized
Trend (90d)
-26.3%
Annualized drift
90d Mean
C$70.42
Expected price
| Horizon | Expected | 68% Range (1σ) |
|---|---|---|
| 30 trading days | C$74.97 | C$65.81 – C$85.41 |
| 60 trading days | C$72.66 | C$60.43 – C$87.36 |
| 90 trading days | C$70.42 | C$56.19 – C$88.25 |
Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.
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CA$87.35: BRP's Current Share Price
The stock has dropped over 6% today, reflecting investor concerns about ongoing profitability challenges and market conditions.
Bull case
BRP has a strong brand presence and a commitment to innovation. If the company can successfully navigate its current challenges, it could drive future growth.
Bear case
The stock's decline shows investor skepticism about BRP's ability to maintain profitability amid rising costs and declining retail performance in key segments.
Earnings Report Highlights
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BRP's recent earnings report showed a revenue increase of 18% year-over-year, but the company faced a net loss of CAD 136.8 million. This stark contrast between revenue growth and profitability has raised eyebrows among investors, especially as the company expects normalized earnings per share to decline significantly in the upcoming quarter.
Impact of Tariffs and Market Conditions
The company is dealing with an incremental net tariff impact of about CAD 145 million, which has pressured its gross margins. Additionally, softer retail conditions in the personal watercraft segment have led BRP to adjust its shipment strategies, complicating its recovery.
Investor Sentiment and Future Outlook
With the stock down significantly today, investor sentiment seems to be shifting towards caution. Analysts are closely watching BRP's ability to adapt to the changing market landscape and whether its long-term strategies can offset current challenges.
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Wealth Awesome
Timely coverage of Canadian stocks, earnings, dividends, and market movers for DIY investors. Stories are checked against exchange data and public filings.
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