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Why Canada Goose Holdings Inc stock plummeted yesterday

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Canada Goose's stock took a significant hit as investors reacted to tariff concerns and a downgrade from Wells Fargo.

Canada Goose Holdings Inc (GOOS.TO) experienced a sharp decline in its stock price yesterday, falling by 5.16% to close at CA$11.40. This drop is due to growing concerns over potential tariffs and a downgrade from Wells Fargo, which has raised alarms about the company's future earnings.

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Canada Goose Holdings Inc

GOOS.TO

Full stock page โ†’

GOOS.TO

Canada Goose Holdings Inc

Source:WealthAwesomeWealthAwesome
โ†“ $4.69 (-29.15%)
120 day period
$11.40$14.01$16.62Mar 4May 29Aug 24

Market cap

$1.17B

P/E

20.7x

52W high

$21.28

52W low

$11.22

1W change

-3.14%

Beta

1.77

Analyst Price Targets

Based on analyst covering GOOS

๐Ÿ“ˆ

Wall Street analysts forecast GOOS stock price to rise 26.4% over the next 12 months.

Consensus

Bullish

Based on avg. target vs last close (formal rating unavailable for Canadian listings)

Avg. Target

C$14.41

+26.4% Upside

Current Price

C$11.40

Last close

Compare analyst targets across the TSX & TSXV โ†’

Analyst ratings and price targets are updated periodically. Not financial advice.

Wealth Awesome Price Forecast

WA Model

Statistical 90-day price range based on GOOS's historical volatility

HistoricalForecast68%95%
C$6.13C$8.33C$10.53C$12.73C$14.92C$17.12TodayApr 16Jun 19Aug 24Oct 6Nov 19Jan 1

30-Day Vol

34.4%

Annualized

90-Day Vol

38.1%

Annualized

Trend (90d)

-50.0%

Annualized drift

90d Mean

C$9.54

Expected price

HorizonExpected68% Range (1ฯƒ)
30 trading daysC$10.74C$9.54 โ€“ C$12.09
60 trading daysC$10.12C$8.56 โ€“ C$11.97
90 trading daysC$9.54C$7.77 โ€“ C$11.71

Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ยฑ1ฯƒ, 95% band = ยฑ2ฯƒ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.

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Investor takeaway: Investors should closely monitor the impact of trade tensions and weather patterns on Canada Goose's sales, especially since the company relies heavily on domestic production.

Stock Down 5.16% Amid Tariff Concerns

With a market cap of CA$1.17 billion, Canada Goose's stock is now trading at multi-year lows, reflecting investor anxiety over its earnings outlook.

Bull case

If Canada Goose can navigate the tariff landscape and adapt to changing weather patterns, there could be chances for recovery as consumer demand picks up again.

Bear case

Ongoing tariff pressures and the possibility of warmer winters could further squeeze Canada Goose's profit margins, leading to continued weakness in its stock price.

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Impact of Tariff Concerns

The recent downgrade from Wells Fargo to underweight has raised significant concerns among investors about Canada Goose's ability to maintain its profit margins amid potential tariffs. Since the company produces all its products in Canada, any new duties could add more strain on its financial performance.

Weather Patterns and Sales Risks

Analysts are also cautious about the upcoming El Nino weather pattern, which could bring warmer winters. This situation poses a risk to Canada Goose's sales, as demand for winter apparel may drop if temperatures stay higher than usual.


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Wealth Awesome
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Wealth Awesome

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โœ… Reviewed by Certified Financial Professionals

This content has been reviewed by CFAยฎ charterholders and Certified Financial Planners (CFPยฎ) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.

Why these credentials matter: CFAยฎ charterholders complete 900+ hours of rigorous study in investment analysis and ethics. CFPยฎ professionals are held to the highest standards of financial planning competency and fiduciary duty in Canada.

๐Ÿ“Š Data AccuracyVerified sources
๐Ÿ‡จ๐Ÿ‡ฆ Canadian FocusLocal expertise
๐Ÿ” Fact-CheckedEditorial review

โš ๏ธ Professional Disclaimer

This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.

Published: August 25, 2026
Last Updated: August 25, 2026
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