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Why Intuit stock is gaining today

By Wealth Awesome -

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Stocks & ETFs:INTU.US

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Intuit Inc. is experiencing a notable uptick in its stock price, reflecting positive market sentiment.

Intuit Inc. (NASDAQ:INTU) is rising today, gaining 1.35% to close at CA$288.52. This upward movement comes amid recent strategic partnerships aimed at enhancing its services for small businesses.

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Intuit Inc

INTU.US

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INTU.US

Intuit Inc

Source:WealthAwesomeWealthAwesome
↓ $99.16 (-24.60%)
120 day period
$253.95$330.41$406.88Apr 20Jul 16Oct 8

Market cap

$81.21B

P/E

18.5x

Div. yield

1.62%

Div. / share

$4.80

52W high

$679.59

52W low

$250.56

1W change

+7.46%

Beta

1.01

Analyst Price Targets

Based on 34 analysts covering INTU · as of Oct 5, 2026

📈

Wall Street analysts forecast INTU stock price to rise 2103.2% over the next 12 months.

Consensus

Buy

3.94 / 5.00

Avg. Target

C$405.60

+2103.2% Upside

Current Price

C$18.41

Last close

Analyst Breakdown (34 analysts)

Strong Buy 15
Buy 5
Hold 12
Sell 1
Strong Sell 1
Compare analyst targets →

Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.

Wealth Awesome Price Forecast

WA Model

Statistical 90-day price range based on INTU's historical volatility

HistoricalForecast68%95%
C$205.41C$279.53C$353.64C$427.76C$501.88C$576.00TodayJun 2Aug 6Oct 8Nov 20Jan 3Feb 15

30-Day Vol

40.6%

Annualized

90-Day Vol

44.6%

Annualized

Trend (90d)

+34.8%

Annualized drift

90d Mean

C$344.13

Expected price

HorizonExpected68% Range (1σ)
30 trading daysC$316.74C$275.32 – C$364.40
60 trading daysC$330.15C$270.79 – C$402.53
90 trading daysC$344.13C$269.95 – C$438.68

Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.

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Investor takeaway: Investors may find Intuit's recent partnerships and focus on small business solutions a promising sign for future growth, despite recent challenges in customer engagement.

1.35% Increase in Stock Price

Intuit's stock price increase today follows a period of underperformance, suggesting a potential shift in market sentiment as the company works to improve its small business ecosystem.

Bull case

The partnership with SimpleClosure is expected to make it easier for QuickBooks users to close payroll tax accounts, which could boost customer satisfaction and retention. Plus, Intuit's ongoing investment in AI technology might enhance product usage and drive future revenue growth.

Bear case

Despite today’s gains, Intuit still faces challenges like declining customer engagement and legal risks related to its TurboTax product. The upcoming earnings report could show continued pressure on earnings, which might affect investor sentiment.

Partnerships Enhancing Small Business Solutions

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Intuit's recent partnership with SimpleClosure aims to provide QuickBooks Workforce customers with a seamless way to close state payroll tax accounts. This collaboration is expected to simplify a complex process, enhancing customer satisfaction and potentially increasing user retention.

AI Integration Driving Future Growth

Intuit continues to invest in AI technology across its platforms, which could lead to increased product usage and improved customer engagement. As the company expands its capabilities, it positions itself to better serve small businesses, a crucial segment for its growth strategy.

Market Sentiment and Future Outlook

While today's gain reflects a positive shift in market sentiment, investors remain cautious due to Intuit's recent struggles with customer engagement and upcoming earnings expectations. Monitoring these developments will be crucial for assessing the company's long-term growth potential.


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Wealth Awesome
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Wealth Awesome

Timely coverage of Canadian stocks, earnings, dividends, and market movers for DIY investors. Stories are checked against exchange data and public filings.

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✅ Reviewed by Certified Financial Professionals

This content has been reviewed by CFA® charterholders and Certified Financial Planners (CFP®) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.

Why these credentials matter: CFA® charterholders complete 900+ hours of rigorous study in investment analysis and ethics. CFP® professionals are held to the highest standards of financial planning competency and fiduciary duty in Canada.

📊 Data AccuracyVerified sources
🇨🇦 Canadian FocusLocal expertise
🔍 Fact-CheckedEditorial review

⚠️ Professional Disclaimer

This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.

Published: October 6, 2026
Last Updated: October 6, 2026

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