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Why Intuit stock is sliding today

By Wealth Awesome -

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Intuit Inc. (NASDAQ:INTU) is seeing a significant drop in its stock price as investors respond to the company's reaffirmed revenue guidance and disappointing customer acquisition metrics.

Intuit Inc. (INTU) saw its stock slide by 3.93% today, closing at CA$292.16. This decline follows the company's reaffirmation of its fiscal 2027 revenue guidance, which did not meet investor expectations and raised concerns about future growth.

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Intuit Inc

INTU.US

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INTU.US

Intuit Inc

Source:WealthAwesomeWealthAwesome
$36.23 (13.52%)
66 day period
$253.95$311.93$369.92Jun 17Aug 5Sep 21

Market cap

$81.02B

P/E

18.4x

Div. yield

1.53%

Div. / share

$4.80

52W high

$696.14

52W low

$251.72

1W change

-10.33%

Beta

0.98

Analyst Price Targets

Based on 34 analysts covering INTU · as of Sep 17, 2026

📈

Wall Street analysts forecast INTU stock price to rise 2098.4% over the next 12 months.

Consensus

Strong Buy

4.53 / 5.00

Avg. Target

C$405.60

+2098.4% Upside

Current Price

C$18.45

Last close

Analyst Breakdown (34 analysts)

Strong Buy 23
Buy 6
Hold 5
Compare analyst targets →

Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.

Wealth Awesome Price Forecast

WA Model

Statistical 90-day price range based on INTU's historical volatility

HistoricalForecast68%95%
C$200.31C$292.11C$383.92C$475.72C$567.53C$659.33TodayJun 17Aug 5Sep 21Nov 3Dec 17Jan 29

30-Day Vol

47.3%

Annualized

90-Day Vol

46.0%

Annualized

Trend (90d)

+50.0%

Annualized drift

90d Mean

C$363.58

Expected price

HorizonExpected68% Range (1σ)
30 trading daysC$322.77C$274.14C$380.03
60 trading daysC$342.57C$271.93C$431.56
90 trading daysC$363.58C$274.01C$482.43

Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.

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Investor takeaway: Investors are becoming increasingly cautious about Intuit's growth prospects, especially as the company struggles to attract new customers in a competitive market. This decline may indicate deeper issues within its business model that could impact long-term profitability.

Intuit's stock down 3.93% amid growth concerns

The company's reaffirmed fiscal 2027 revenue guidance of $23.28 billion to $23.51 billion fell short of analyst expectations, contributing to investor uncertainty.

Bull case

Even with the current downturn, Intuit's focus on AI-driven solutions and its growing 'Big Bets' segment could create significant growth opportunities if it can improve customer acquisition.

Bear case

The reaffirmation of revenue guidance without any upward revisions has made investors cautious, particularly in light of the recent decline in customer acquisition and market share in key segments.

Market Reaction to Guidance

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Intuit's stock price dropped sharply after the company reaffirmed its fiscal 2027 revenue guidance, which projected growth of only 9% to 10%. This guidance was seen as underwhelming, especially after previous cuts to expectations. Analysts had hoped for more optimistic projections, leading to a sell-off in shares.

Challenges in Customer Acquisition

The company reported a concerning decline in customer acquisition, with TurboTax's market share slipping. This trend raises questions about Intuit's ability to maintain its competitive edge in a rapidly evolving market, particularly as it invests heavily in AI and new business segments.

Looking Ahead

As Intuit faces these challenges, investors will be closely watching its ability to attract new customers and adapt to market demands. The company's future growth will largely depend on how well it can leverage AI technologies and expand its revenue streams.


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Wealth Awesome
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Wealth Awesome

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✅ Reviewed by Certified Financial Professionals

This content has been reviewed by CFA® charterholders and Certified Financial Planners (CFP®) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.

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⚠️ Professional Disclaimer

This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.

Published: September 22, 2026
Last Updated: September 22, 2026
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