Pre-market
Loading markets…
Stocks

Why Intuit stock is sliding today

By Wealth Awesome -

This move is archived. Current quotes and coverage live on the stock page.

Stocks & ETFs:INTU.US

Follow INTU

Photos provided by Pexels

Intuit Inc. (INTU) is facing some tough challenges with slowing growth and increasing competition from AI-driven alternatives.

Today, Intuit Inc. (NASDAQ:INTU) saw its stock price drop by 2.18%, closing at CA$280.55. This decline raises concerns about the company's ability to keep growing as it shifts its focus toward artificial intelligence and new strategies for attracting customers.

Intuit Inc

INTU.US

Full stock page →

INTU.US

Intuit Inc

Source:WealthAwesomeWealthAwesome
↓ $17.97 (-4.86%)
120 day period
$253.95$327.66$401.38May 13Aug 10Nov 2

Market cap

$94.09B

P/E

20.7x

Div. yield

1.41%

Div. / share

$4.80

52W high

$672.79

52W low

$250.56

1W change

+3.59%

Beta

0.92

Analyst Price Targets

Based on 34 analysts covering INTU · as of Oct 27, 2026

📈

Wall Street analysts forecast INTU stock price to rise 1814.4% over the next 12 months.

Consensus

Buy

3.94 / 5.00

Avg. Target

C$407.76

+1814.4% Upside

Previously C$406.92 on Oct 19, 2026

Current Price

C$21.30

Last close

Analyst Breakdown (34 analysts)

Strong Buy 15
Buy 5
Hold 12
Sell 1
Strong Sell 1
Compare analyst targets →

Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.

Wealth Awesome Price Forecast

WA Model

Statistical 90-day price range based on INTU's historical volatility

HistoricalForecast68%95%
C$234.83C$321.70C$408.56C$495.43C$582.29C$669.15TodayJun 26Aug 31Nov 2Dec 15Jan 28Mar 12

30-Day Vol

41.3%

Annualized

90-Day Vol

44.4%

Annualized

Trend (90d)

+33.3%

Annualized drift

90d Mean

C$396.59

Expected price

HorizonExpected68% Range (1σ)
30 trading daysC$366.35C$317.70 – C$422.44
60 trading daysC$381.17C$311.61 – C$466.25
90 trading daysC$396.59C$309.86 – C$507.59

Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.

Investor takeaway: Investors are feeling cautious as Intuit's growth slows down, leading to questions about whether its AI initiatives can effectively address the challenges in its core business.

Intuit's stock down 2.18% amid growth concerns

With a market cap of CA$76.64 billion, Intuit's stock has significantly fallen from its peak, reflecting investor skepticism about its future growth.

Bull case

Intuit's emphasis on AI and its 'Big Bets' strategy could open up new revenue streams and attract more customers if implemented successfully.

Bear case

However, the company's slowing growth and rising competition from cheaper AI solutions may make it harder to attract and keep customers, which could hurt revenue.

Investor Day Highlights

During its recent Investor Day, Intuit highlighted its commitment to artificial intelligence and its long-term growth strategy. Still, the company confirmed its revenue growth expectations for fiscal 2027 at only 9% to 10%, a significant drop from last year's 14% growth. This cautious outlook has left investors wondering if Intuit's AI efforts can really offset the slowdown in its core business.

Competitive Pressures and Market Sentiment

Intuit's stock is under pressure due to concerns that new AI-driven solutions could disrupt its traditional business model. The company has recognized that pricing is a key factor in customer loss, prompting it to lower its revenue per user to compete with cheaper options. As a result, investor sentiment remains lukewarm, with analysts expressing caution about Intuit's ability to maintain growth amid increasing competition.


Wealth Awesome
Written by

Wealth Awesome

Timely coverage of Canadian stocks, earnings, dividends, and market movers for DIY investors. Stories are checked against exchange data and public filings.

View Full Profile →

✅ Reviewed by Certified Financial Professionals

This content has been reviewed by CFA® charterholders and Certified Financial Planners (CFP®) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.

Why these credentials matter: CFA® charterholders complete 900+ hours of rigorous study in investment analysis and ethics. CFP® professionals are held to the highest standards of financial planning competency and fiduciary duty in Canada.

📊 Data AccuracyVerified sources
🇨🇦 Canadian FocusLocal expertise
🔍 Fact-CheckedEditorial review

⚠️ Professional Disclaimer

This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.

Published: September 24, 2026
Last Updated: October 23, 2026

Core portfolio

Awesome Portfolio™

14.8% a year since 2017, against 9.7% for the S&P/TSX Composite. Ten stocks, easy to manage. We update it once a month.

Annualized

+14.8%

Awesome Portfolio™

+9.7%

S&P/TSX

+5.0 pp better a year

Total return

+254%

Awesome Portfolio™

+134%

S&P/TSX

+119 pp better than the TSX

2017-07-31 to 2026-09-29, dividends reinvested, before fees and tax.

Awesome Portfolio™S&P/TSX CompositeCumulative return · 2017-07-31–2026-09-29
-11.7%42.5%96.7%150.9%205.1%259.3%Jul 17Oct 19Feb 22Jun 24Sep 26