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Why Marriott stock is gaining today

By Wealth Awesome -

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Stocks & ETFs:MAR.US

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Marriott International Inc. is experiencing a positive shift in its stock performance, driven by strategic moves and a robust pipeline.

Marriott International Inc. (NASDAQ:MAR) is rising today, with shares up 1.09% to close at CA$355.85. This uptick comes amid a series of strategic announcements that have captured investor interest, particularly in the context of the ongoing recovery in the hospitality sector.

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Marriott International Inc

MAR.US

Full stock page →

MAR.US

Marriott International Inc

Source:WealthAwesomeWealthAwesome
↓ $41.78 (-10.61%)
70 day period
$328.79$362.09$395.40Jun 17Aug 7Sep 25

Market cap

$91.80B

P/E

36.5x

Div. yield

0.78%

Div. / share

$2.74

52W high

$410.15

52W low

$254.64

1W change

+3.87%

Beta

1.10

Analyst Price Targets

Based on 27 analysts covering MAR · as of Sep 17, 2026

📈

Wall Street analysts forecast MAR stock price to rise 8.2% over the next 12 months.

Consensus

Buy

3.59 / 5.00

Avg. Target

C$380.80

+8.2% Upside

Current Price

C$352.03

Last close

Analyst Breakdown (27 analysts)

Strong Buy 8
Buy 2
Hold 16
Strong Sell 1
Compare analyst targets →

Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.

Wealth Awesome Price Forecast

WA Model

Statistical 90-day price range based on MAR's historical volatility

HistoricalForecast68%95%
C$256.05C$289.80C$323.54C$357.28C$391.02C$424.76TodayJun 17Aug 7Sep 25Nov 7Dec 21Feb 2

30-Day Vol

18.7%

Annualized

90-Day Vol

26.0%

Annualized

Trend (90d)

-18.1%

Annualized drift

90d Mean

C$329.94

Expected price

HorizonExpected68% Range (1σ)
30 trading daysC$344.51C$323.02 – C$367.42
60 trading daysC$337.14C$307.80 – C$369.29
90 trading daysC$329.94C$295.12 – C$368.87

Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.

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Investor takeaway: Investors may find Marriott's recent developments and strong pipeline appealing, as the company positions itself for future growth in a competitive landscape.

629,000

Marriott's signed pipeline of approximately 629,000 rooms signifies its strong future growth potential, outpacing competitors in terms of room availability.

Bull case

Marriott's extensive pipeline of signed rooms, totaling around 629,000, puts it in a strong position for long-term growth. The company's new luxury all-inclusive resort in Türkiye and its expanded partnership with Spotnana enhance its appeal in both leisure and corporate travel markets.

Bear case

Despite the positive momentum, challenges remain. International demand could be a concern, and potential delays in construction projects in the Middle East might impact future growth.

Strategic Partnerships Enhance Growth Prospects

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Marriott's recent announcement of its first luxury all-inclusive Ritz Carlton resort in Türkiye shows its commitment to expanding in lucrative markets. Coupled with the deepening partnership with Spotnana, which aims to improve corporate travel solutions, these moves are expected to strengthen Marriott's market position and attract a broader customer base.

Strong Pipeline Signals Future Growth

With a signed pipeline of about 629,000 rooms, Marriott is well-positioned for sustained growth. This figure not only surpasses competitors but also reflects the company's strategy to capitalize on the recovering hospitality sector. Investors are encouraged by the potential for increased revenue streams from these future openings.

Market Sentiment and Future Outlook

While Marriott's stock is gaining today, market sentiment remains cautious due to potential risks in international markets, particularly in the Middle East. Investors should keep an eye on the company's upcoming quarterly reports for insights into room growth and occupancy rates, which will be critical for assessing future performance.


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Wealth Awesome
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Wealth Awesome

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✅ Reviewed by Certified Financial Professionals

This content has been reviewed by CFA® charterholders and Certified Financial Planners (CFP®) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.

Why these credentials matter: CFA® charterholders complete 900+ hours of rigorous study in investment analysis and ethics. CFP® professionals are held to the highest standards of financial planning competency and fiduciary duty in Canada.

📊 Data AccuracyVerified sources
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⚠️ Professional Disclaimer

This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.

Published: September 28, 2026
Last Updated: September 28, 2026

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