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Why Marriott stock is gaining today

By Wealth Awesome -

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Stocks & ETFs:MAR.US

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Marriott International Inc. is experiencing a notable uptick in its stock price, reflecting positive investor sentiment.

Marriott International Inc. (NASDAQ:MAR) is rising today, with shares up by 1.84% to close at CA$362.44. This increase comes on the heels of the company's latest report on food and beverage trends in the Asia Pacific region, which highlights a significant transformation in dining preferences.

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Marriott International Inc

MAR.US

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MAR.US

Marriott International Inc

Source:WealthAwesomeWealthAwesome
↓ $6.40 (-1.77%)
120 day period
$328.79$365.26$401.72Apr 15Jul 13Oct 5

Market cap

$93.60B

P/E

37.2x

Div. yield

0.77%

Div. / share

$2.74

52W high

$410.15

52W low

$254.64

1W change

-0.75%

Beta

1.10

Analyst Price Targets

Based on 28 analysts covering MAR · as of Oct 5, 2026

📈

Wall Street analysts forecast MAR stock price to rise 7.0% over the next 12 months.

Consensus

Buy

3.79 / 5.00

Avg. Target

C$380.80

+7.0% Upside

Current Price

C$355.89

Last close

Analyst Breakdown (28 analysts)

Strong Buy 12
Buy 1
Hold 13
Sell 1
Strong Sell 1
Compare analyst targets →

Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.

Wealth Awesome Price Forecast

WA Model

Statistical 90-day price range based on MAR's historical volatility

HistoricalForecast68%95%
C$250.59C$286.56C$322.53C$358.50C$394.47C$430.44TodayMay 28Aug 3Oct 5Nov 17Dec 31Feb 12

30-Day Vol

20.1%

Annualized

90-Day Vol

25.3%

Annualized

Trend (90d)

-22.4%

Annualized drift

90d Mean

C$328.58

Expected price

HorizonExpected68% Range (1σ)
30 trading daysC$346.54C$323.30 – C$371.46
60 trading daysC$337.44C$305.89 – C$372.25
90 trading daysC$328.58C$291.35 – C$370.56

Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.

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Investor takeaway: Investors are responding positively to Marriott's strategic focus on local dining experiences, which could enhance guest satisfaction and drive revenue growth.

P/E ratio of 36.84 indicates a premium valuation.

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With a market cap of CA$92.8 billion and a profit margin of 35.03%, Marriott demonstrates robust financial health, although its high P/E ratio suggests that investors are pricing in future growth.

Bull case

Marriott's focus on authentic local cuisine and flexible dining spaces is well-timed to attract travelers looking for unique experiences. This trend is likely to boost occupancy rates and revenue per available room (RevPAR).

Bear case

Despite these positive trends, Marriott faces challenges like fluctuating occupancy rates and potential increases in operational costs. If not managed effectively, these issues could impact profit margins.

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Wealth Awesome
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Wealth Awesome

Timely coverage of Canadian stocks, earnings, dividends, and market movers for DIY investors. Stories are checked against exchange data and public filings.

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✅ Reviewed by Certified Financial Professionals

This content has been reviewed by CFA® charterholders and Certified Financial Planners (CFP®) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.

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📊 Data AccuracyVerified sources
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⚠️ Professional Disclaimer

This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.

Published: October 6, 2026
Last Updated: October 6, 2026

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