Marriott International's stock has gained momentum, reflecting positive sentiment in the lodging sector.
Marriott International Inc (NASDAQ:MAR) is experiencing a notable increase in its stock price, rising by 3.61% in today’s session. This upward movement comes amid positive developments in the lodging sector and an optimistic outlook from analysts.
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Marriott International Inc
MAR.US
MAR.US
Marriott International Inc
WealthAwesomeMarket cap
$96.87B
P/E
38.5x
Div. yield
0.74%
Div. / share
$2.74
52W high
$410.15
52W low
$254.64
1W change
+4.30%
Beta
1.17
Analyst Price Targets
Based on 28 analysts covering MAR · as of Oct 14, 2026
Wall Street analysts forecast MAR stock price to rise 2.5% over the next 12 months.
Consensus
Buy3.79 / 5.00
Avg. Target
C$380.96
+2.5% Upside
Previously C$380.80 on Oct 5, 2026
Current Price
C$371.82
Last close
Analyst Breakdown (28 analysts)
Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.
Wealth Awesome Price Forecast
WA ModelStatistical 90-day price range based on MAR's historical volatility
30-Day Vol
17.6%
Annualized
90-Day Vol
24.9%
Annualized
Trend (90d)
+5.4%
Annualized drift
90d Mean
C$379.07
Expected price
| Horizon | Expected | 68% Range (1σ) |
|---|---|---|
| 30 trading days | C$374.22 | C$352.18 – C$397.64 |
| 60 trading days | C$376.64 | C$345.65 – C$410.40 |
| 90 trading days | C$379.07 | C$341.24 – C$421.10 |
Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.
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Investor takeaway: Investors are responding favorably to Marriott's robust performance and strategic initiatives, which could drive future growth and profitability.
Marriott's stock rises 3.61% today
The stock closed at CA$385.26, reflecting strong investor interest and confidence in the company's future prospects.
Bull case
Marriott's loyalty program and global presence position it well to take advantage of growing travel demand. Recent upgrades from analysts also boost confidence in its growth potential.
Bear case
Despite the positive momentum, there are concerns about revenue per room underperformance and increasing capital intensity, which could affect profitability in the long run.
Positive Analyst Ratings
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Marriott recently received buy ratings from multiple analysts, indicating strong confidence in its business model and growth potential. The lodging sector is entering a new era, with Marriott positioned as a leader thanks to its expansive loyalty ecosystem and strategic initiatives.
Strong Demand for Travel
The ongoing recovery in travel demand is benefiting Marriott, as consumers are increasingly eager to book stays at its numerous properties worldwide. The company continues to expand its portfolio, enhancing its market presence and driving revenue growth.
Future Growth Prospects
Marriott's management has raised its full-year revenue per available room (RevPAR) outlook, reflecting stronger-than-expected results. Investments in technology and customer engagement initiatives are expected to further enhance profitability and shareholder value in the coming years.
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