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Why Marriott stock is tanking today

By Wealth Awesome -

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Stocks & ETFs:MAR.US

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Marriott International's stock is experiencing a notable decline amidst mixed market sentiments.

Marriott International Inc (NASDAQ:MAR) saw its stock price drop by 1.09% to close at CA$357.67 today. This decline comes as the company navigates a complex landscape of recent transactions and market pressures.

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Marriott International Inc

MAR.US

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MAR.US

Marriott International Inc

Source:WealthAwesomeWealthAwesome
↓ $32.19 (-8.17%)
72 day period
$328.79$362.09$395.40Jun 17Aug 10Sep 29

Market cap

$93.50B

P/E

36.5x

Div. yield

0.78%

Div. / share

$2.74

52W high

$410.15

52W low

$254.64

1W change

+3.90%

Beta

1.10

Analyst Price Targets

Based on 27 analysts covering MAR · as of Sep 17, 2026

📈

Wall Street analysts forecast MAR stock price to rise 5.3% over the next 12 months.

Consensus

Buy

3.59 / 5.00

Avg. Target

C$380.80

+5.3% Upside

Current Price

C$361.62

Last close

Analyst Breakdown (27 analysts)

Strong Buy 8
Buy 2
Hold 16
Strong Sell 1
Compare analyst targets →

Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.

Wealth Awesome Price Forecast

WA Model

Statistical 90-day price range based on MAR's historical volatility

HistoricalForecast68%95%
C$259.71C$295.18C$330.65C$366.12C$401.59C$437.05TodayJun 17Aug 10Sep 29Nov 11Dec 25Feb 6

30-Day Vol

19.3%

Annualized

90-Day Vol

25.9%

Annualized

Trend (90d)

-19.7%

Annualized drift

90d Mean

C$337.06

Expected price

HorizonExpected68% Range (1σ)
30 trading daysC$353.24C$330.53 – C$377.52
60 trading daysC$345.06C$314.10 – C$379.06
90 trading daysC$337.06C$300.41 – C$378.18

Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.

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Investor takeaway: Investors should be cautious as Marriott's recent stock performance reflects underlying challenges in the hospitality sector, particularly in light of its slower growth compared to competitors.

1.09% decline in stock price

Marriott's stock has seen a 1.09% decrease, reflecting investor concerns amid a competitive hospitality market.

Bull case

Marriott has a solid pipeline of future hotel openings, which could boost revenue in the long run, especially as global travel picks up again.

Bear case

The company’s slower room growth compared to competitors like Hilton raises concerns about its ability to take advantage of the current 'funflation' trend, which could affect future earnings.

Market Reaction and Recent Deals

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Marriott's recent stock drop coincides with GIC Pte's acquisition of 16 Marriott-run hotels in Japan for $800 million. While this deal shows growth potential, it also highlights the competitive landscape where Marriott needs to keep innovating and attracting guests amid rising competition.

Comparative Growth Challenges

Recent analyses indicate that Marriott's growth in room count is lagging behind competitors like Hilton, which has been expanding its portfolio more quickly. This slower growth could hinder Marriott's ability to fully capitalize on the ongoing recovery in travel and leisure spending, leading to investor skepticism.

Future Outlook

Despite the current downturn, Marriott has a substantial pipeline of future hotel openings. However, the market will be closely watching how effectively the company can leverage this potential against the backdrop of a competitive environment and changing consumer spending habits.


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Wealth Awesome
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Wealth Awesome

Timely coverage of Canadian stocks, earnings, dividends, and market movers for DIY investors. Stories are checked against exchange data and public filings.

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✅ Reviewed by Certified Financial Professionals

This content has been reviewed by CFA® charterholders and Certified Financial Planners (CFP®) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.

Why these credentials matter: CFA® charterholders complete 900+ hours of rigorous study in investment analysis and ethics. CFP® professionals are held to the highest standards of financial planning competency and fiduciary duty in Canada.

📊 Data AccuracyVerified sources
🇨🇦 Canadian FocusLocal expertise
🔍 Fact-CheckedEditorial review

⚠️ Professional Disclaimer

This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.

Published: September 30, 2026
Last Updated: September 30, 2026

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