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Why Meta Platforms stock is rising today

By Wealth Awesome -

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Stocks & ETFs:META.US

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Meta Platforms Inc. is seeing a notable rise in its stock price, fueled by excitement over its latest AI innovations.

Meta Platforms Inc. (NASDAQ:META) is up today, with shares increasing by 2.43% to close at CA$745.75. This jump is largely due to the buzz around its new AI product, Muse, which has caught the attention of both consumers and investors.

Investor takeaway: Investors are feeling more optimistic about Meta's ability to harness AI for significant revenue growth, as shown by recent analyst forecasts.

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Meta Platforms Inc.

META.US

Full stock page →

META.US

Meta Platforms Inc.

Source:WealthAwesomeWealthAwesome
↑ $158.35 (27.90%)
74 day period
$539.03$658.31$777.59Jun 17Aug 11Oct 1

Market cap

$1.85T

P/E

27.9x

Div. yield

0.28%

Div. / share

$2.10

52W high

$779.82

52W low

$519.37

1W change

-6.64%

Beta

1.24

Analyst Price Targets

Based on 68 analysts covering META · as of Sep 30, 2026

📈

Wall Street analysts forecast META stock price to rise 1964.2% over the next 12 months.

Consensus

Strong Buy

4.54 / 5.00

Avg. Target

C$793.91

+1964.2% Upside

Previously C$790.27 on Sep 28, 2026

Current Price

C$38.46

Last close

Analyst Breakdown (68 analysts)

Strong Buy 47
Buy 13
Hold 6
Sell 2
Compare analyst targets →

Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.

Wealth Awesome Price Forecast

WA Model

Statistical 90-day price range based on META's historical volatility

HistoricalForecast68%95%
C$483.64C$698.09C$912.55C$1127.00C$1341.46C$1555.91TodayJun 17Aug 11Oct 1Nov 13Dec 27Feb 8

30-Day Vol

46.4%

Annualized

90-Day Vol

48.8%

Annualized

Trend (90d)

+50.0%

Annualized drift

90d Mean

C$867.86

Expected price

HorizonExpected68% Range (1σ)
30 trading daysC$770.45C$656.54 – C$904.13
60 trading daysC$817.70C$652.12 – C$1025.33
90 trading daysC$867.86C$657.80 – C$1144.98

Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.

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Meta's stock has surged 23% in the past month.

This impressive growth reflects a broader trend of renewed interest in AI stocks, especially as Meta's innovations gain traction in the market.

Bull case

Analysts from Deutsche Bank believe that Meta's Muse could bring in up to $36.3 billion in sales by 2030, highlighting its potential for substantial future growth.

Bear case

Despite the positive outlook, there are still concerns about competition in the AI sector and the risks involved in scaling new technologies.

Driving Factors Behind the Surge

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The recent increase in Meta's stock price is largely due to the strong positive sentiment surrounding its Muse AI product. This innovative tool aims to help users with various tasks, including investment advice and financial management, which has sparked investor interest. As major tech companies continue to invest heavily in AI, Meta's advancements are positioning it as a key player in this fast-evolving market.

Analyst Predictions and Market Sentiment

Analysts are optimistic about Meta's growth potential, with Deutsche Bank's forecast indicating that Muse could generate significant revenue by 2030. This positive sentiment is reflected in the stock's recent performance, as it has gained 23% over the past month. Investors are closely watching Meta's ability to leverage its AI innovations while navigating the competitive tech landscape.

The Bigger Picture

As the stock market increasingly favors companies with strong AI capabilities, Meta's rise may indicate a broader trend in investor sentiment. While challenges remain, including competition and execution risks, the current enthusiasm surrounding Meta's innovations could lead to further gains in the future. Investors should keep an eye on upcoming developments and market trends as they assess their positions in this dynamic sector.

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Wealth Awesome
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Wealth Awesome

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✅ Reviewed by Certified Financial Professionals

This content has been reviewed by CFA® charterholders and Certified Financial Planners (CFP®) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.

Why these credentials matter: CFA® charterholders complete 900+ hours of rigorous study in investment analysis and ethics. CFP® professionals are held to the highest standards of financial planning competency and fiduciary duty in Canada.

📊 Data AccuracyVerified sources
🇨🇦 Canadian FocusLocal expertise
🔍 Fact-CheckedEditorial review

⚠️ Professional Disclaimer

This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.

Published: October 5, 2026
Last Updated: October 5, 2026

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