Mondelez International Inc. is seeing a rise in its stock price as investors respond positively to recent product launches and marketing efforts.
Mondelez International Inc. (NASDAQ:MDLZ) is up today, with its stock increasing by 1.30% to close at CA$62.30. This boost follows exciting news about its SOUR PATCH KIDS brand, which has declared Halloween as 'Mischief Season' and plans to launch new candy products that engage consumers in fun ways.
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Mondelez International Inc
MDLZ.US
MDLZ.US
Mondelez International Inc
WealthAwesomeMarket cap
$78.86B
P/E
23.2x
Div. yield
3.31%
Div. / share
$2.00
52W high
$66.07
52W low
$49.90
1W change
+3.15%
Beta
0.39
Analyst Price Targets
Based on 23 analysts covering MDLZ · as of Oct 7, 2026
Wall Street analysts forecast MDLZ stock price to rise 12.2% over the next 12 months.
Consensus
Buy4.13 / 5.00
Avg. Target
C$69.00
+12.2% Upside
Previously C$69.23 on Oct 5, 2026
Current Price
C$61.50
Last close
Analyst Breakdown (23 analysts)
Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.
Wealth Awesome Price Forecast
WA ModelStatistical 90-day price range based on MDLZ's historical volatility
30-Day Vol
17.9%
Annualized
90-Day Vol
24.6%
Annualized
Trend (90d)
+12.2%
Annualized drift
90d Mean
C$64.23
Expected price
| Horizon | Expected | 68% Range (1σ) |
|---|---|---|
| 30 trading days | C$62.40 | C$58.66 – C$66.38 |
| 60 trading days | C$63.31 | C$58.01 – C$69.09 |
| 90 trading days | C$64.23 | C$57.72 – C$71.49 |
Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.
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Investor takeaway: The recent marketing push and innovative product launches by Mondelez are likely to improve brand visibility and consumer engagement, which could drive sales and profitability in the upcoming quarters.
Mondelez's stock rises 1.30% today
The increase in stock price reflects investor optimism about new product launches and effective marketing strategies aimed at engaging consumers during the Halloween season.
Bull case
Mondelez has a strong brand portfolio, featuring well-known names like Oreo and Cadbury. Its creative marketing strategies position the company to capture more market share and boost revenues. The successful launch of new SOUR PATCH KIDS products could attract younger consumers and enhance seasonal sales.
Bear case
Despite the current positive momentum, Mondelez faces challenges such as fluctuating commodity prices and competition in the snack food market. If the new product launches don’t meet consumer expectations or if sales growth slows, it could negatively impact the stock.
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SOUR PATCH KIDS Launches Halloween Campaign
Mondelez's SOUR PATCH KIDS brand has kicked off its Halloween campaign with the announcement of the '13 Days of Mischief.' This initiative includes new candy products designed to engage consumers through social media challenges and playful promotions, aiming to create excitement around the brand during the festive season.
Market Reaction and Future Outlook
The positive market reaction to Mondelez's recent announcements shows strong investor confidence. As the company leverages its established brand recognition and innovative marketing strategies, analysts believe it could see a significant boost in sales, especially during the Halloween season, which is crucial for candy brands.
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