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Why Netflix stock is rising today

By Wealth Awesome -

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Stocks & ETFs:NFLX.US

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Netflix shares saw a significant uptick following a bullish upgrade from Deutsche Bank.

Netflix Inc. (NASDAQ:NFLX) is rising today, gaining 2.17% to close at CA$70.73. The stock's positive movement comes after a notable upgrade from Deutsche Bank, which has sparked renewed investor interest.

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Netflix Inc

NFLX.US

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NFLX.US

Netflix Inc

Source:WealthAwesomeWealthAwesome
↓ $7.73 (-10.04%)
71 day period
$67.60$75.16$82.73Jun 17Aug 7Sep 28

Market cap

$296.24B

P/E

22.4x

52W high

$124.86

52W low

$65.08

1W change

-5.63%

Beta

1.53

Analyst Price Targets

Based on 49 analysts covering NFLX · as of Sep 24, 2026

📈

Wall Street analysts forecast NFLX stock price to rise 258.4% over the next 12 months.

Consensus

Buy

4.12 / 5.00

Avg. Target

C$92.93

+258.4% Upside

Previously C$93.37 on Sep 21, 2026

Current Price

C$25.93

Last close

Analyst Breakdown (49 analysts)

Strong Buy 25
Buy 7
Hold 16
Strong Sell 1
Compare analyst targets →

Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.

Wealth Awesome Price Forecast

WA Model

Statistical 90-day price range based on NFLX's historical volatility

HistoricalForecast68%95%
C$36.75C$47.87C$58.99C$70.10C$81.22C$92.34TodayJun 17Aug 7Sep 28Nov 10Dec 24Feb 5

30-Day Vol

36.0%

Annualized

90-Day Vol

38.2%

Annualized

Trend (90d)

-48.2%

Annualized drift

90d Mean

C$58.28

Expected price

HorizonExpected68% Range (1σ)
30 trading daysC$65.37C$57.73 – C$74.02
60 trading daysC$61.72C$51.77 – C$73.59
90 trading daysC$58.28C$46.99 – C$72.28

Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.

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Investor takeaway: Investors may find Netflix's current valuation attractive, especially in light of the potential for growth highlighted by analysts.

Netflix's stock is up 2.17% today.

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The stock has rebounded after a downgrade earlier this month, showing a shift in market sentiment.

Bull case

Deutsche Bank's upgrade to 'Buy' suggests that Netflix is undervalued right now, with significant upside potential as international engagement grows. Analyst Bryan Kraft noted that Netflix trades at 18 times the bank's 2027 earnings estimate, which is a considerable drop from previous valuations. This upgrade has encouraged investors to rethink Netflix's long-term prospects.

Bear case

Despite the upgrade, there are still concerns about declining engagement in the U.S. market and increasing competition from rival streaming services. While Netflix's international content production is thriving, worries about subscriber engagement in the United States remain a challenge.

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Wealth Awesome
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Wealth Awesome

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✅ Reviewed by Certified Financial Professionals

This content has been reviewed by CFA® charterholders and Certified Financial Planners (CFP®) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.

Why these credentials matter: CFA® charterholders complete 900+ hours of rigorous study in investment analysis and ethics. CFP® professionals are held to the highest standards of financial planning competency and fiduciary duty in Canada.

📊 Data AccuracyVerified sources
🇨🇦 Canadian FocusLocal expertise
🔍 Fact-CheckedEditorial review

⚠️ Professional Disclaimer

This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.

Published: September 29, 2026
Last Updated: September 29, 2026

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