Stocks

1 Magnificent Stock to Buy Today—and Hold for Decades

Post By Qayyum Rajan, CFA
Stocks & ETFs:L.TO
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Loblaw Companies Ltd. (TSX:L)

WealthAwesome Profile → L.TO

📌 This Week's Highlights

  • Loblaw shares edged down slightly to C$224.57 (–0.43%) on Wednesday, holding near their 52‑week high of C$235.17 amid strong sentiment.

  • CEO Per Bank reiterated plans to “double down” on Canadian‑made products to reduce tariff exposure and inflation impacts.

  • The company now marks over 6,000 products with tariffs ("T" symbol), up from roughly 1,000, highlighting upcoming cost pressure.

📊 Key Metrics

MetricValue
Stock PriceC$224.57 (–0.43%)
52‑Week RangeC$162.59 – C$235.17
Market CapUSD 48.5 B
P/E Ratio (TTM)27.8×
Forward P/E21.8×
YTD Return+19.3%
Dividend Yield~1.0%

⭐ Analyst Insights

  • Consensus Rating:Buy with 5 Strong Buy, 1 Buy, 3 Hold (9 analysts)

  • Target Price Average: C$244.50 → ~8.9% upside potential

  • Revisions: EPS estimates rose recently, pointing to sustained confidence in execution

📰 Recent News & Developments

  1. Tariff Pressures Growing: CEO Per Bank warned of a large increase in tariff-hit items—spiking from ~3,000 now to potentially over 6,000 products labeled in-store.

  2. Support for Canadian Sourcing: Loblaw has added 100 Canadian suppliers this year and expedited supplier price reviews to bolster home-grown offerings.

  3. Strong Q1 Results: In Q1 2025, revenue rose 4.1%, same-store food sales climbed ~2.2%, and adjusted earnings per share increased ~9.3%.

🚀 Growth & Financial Indicators

  • Sales Growth Next Year: ~2.4%

  • EPS Growth Next Year: ~7.8%

  • 5-Year EPS Growth Estimate: ~9.1%

While modest, these metrics highlight consistency and steady expansion in both grocery and pharmacy segments.

🧭 Why Loblaw Could Be a Long-Term Winner

  • Defensive, low-volatility stock blessed with scale, diversification, and pricing power.

  • A rising dividend (~1%) with earnings durability supported by loyalty and core food offerings.

  • Strong positioning to capitalize on value banners (No Frills, Maxi) and growth through digital loyalty (PC Optimum) and strategic acquisitions.

⚠️ Risks to Monitor

  • Tariff-driven cost pressure may echo at the shelf unless inflation subsides.

  • Reputational headwinds—last year’s boycott had limited financial impact but highlights consumer sensitivity.

  • Limited upside for growth-oriented investors due to modest organic expansion and modest dividend yield versus other sectors.

💡 Bottom Line

Loblaw Companies Ltd. stands out as a defensive yet steady performer in Canadian retail. With controlled execution, disciplined sourcing, and a loyal customer base—plus upside potential from analyst targets—it’s a stock suited for long-term holders looking for stability, incremental growth, and modest income.

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Qayyum Rajan, CFA
Written by

Qayyum Rajan, CFA

Qayyum is the CEO of Wealth Awesome, a leading Canadian personal finance publication. As a CFA charterholder with extensive experience in fintech, data science, and quantitative finance, he brings a unique analytical perspective to investing and wealth management.

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✅ Reviewed by Certified Financial Professionals

This content has been reviewed by CFA® charterholders and Certified Financial Planners (CFP®) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.

Why these credentials matter: CFA® charterholders complete 900+ hours of rigorous study in investment analysis and ethics. CFP® professionals are held to the highest standards of financial planning competency and fiduciary duty in Canada.

📊 Data AccuracyVerified sources
🇨🇦 Canadian FocusLocal expertise
🔍 Fact-CheckedEditorial review

⚠️ Professional Disclaimer

This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.

Published: July 31, 2025
Last Updated: January 26, 2026

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