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goeasy Ltd. (TSX:GSY)
๐ Company Overview
goeasy Ltd. is a Canadian alternative financial services company headquartered in Mississauga, Ontario. Founded in 1990, the company operates through three main business units:
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easyfinancial: Offers loans to non-prime borrowers.
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easyhome: Provides lease-to-own options for furniture and other durable goods.
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LendCare: Specializes in point-of-sale consumer financing.
goeasy's omnichannel model includes online platforms, mobile applications, and over 400 locations across Canada. The company has served over 1.5 million Canadians and originated over $16.6 billion in loans.
๐ฐ Financial Snapshot (as of July 10, 2025)
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Stock Price: C$173.46
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Market Cap: C$2.79 billion
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P/E Ratio: 11.4
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Forward P/E Ratio: 8.0
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PEG Ratio (Forward): 0.4
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52-Week Range: C$134.01 โ C$205.49
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Year-to-Date Return: 6.0%
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Dividend Yield: 3.4%
๐ Analyst Insights
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Consensus Rating: Moderate Buy
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Average Target Price: C$211.13
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Upside Potential: 21.7%
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Analyst Recommendations:
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Strong Buy: 5
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Buy: 3
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Hold: 1
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Sell: 0
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Strong Sell: 0
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๐ฐ Recent News
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Leadership Appointment: goeasy announced the appointment of James Obright as Senior Vice-President of Investor Relations & Capital Markets. Obright brings over 20 years of experience in investment banking and capital markets, previously serving as Managing Director at RBC.
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Analyst Forecast: Analysts have set a 12-month price target for goeasy at C$211.13, indicating a potential upside of 21.7% from the current price.
๐ Growth Indicators
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Sales Growth (Next Year): 12.0%
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EPS Growth (Next Year): 24.0%
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5-Year EPS Growth Estimate: 22.5%
โ Investment Thesis
goeasy Ltd. presents a compelling investment opportunity in the Canadian financial services sector. With a diversified business model targeting non-prime borrowers, the company has demonstrated consistent growth and profitability. The recent leadership appointment and positive analyst forecasts further bolster investor confidence. Given the potential for interest rate cuts and the company's strong fundamentals, goeasy is well-positioned for continued growth.
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Qayyum Rajan, CFA
Qayyum is the CEO of Wealth Awesome, a leading Canadian personal finance publication. As a CFA charterholder with extensive experience in fintech, data science, and quantitative finance, he brings a unique analytical perspective to investing and wealth management.
View Full Profile โโ Reviewed by Certified Financial Professionals
This content has been reviewed by CFAยฎ charterholders and Certified Financial Planners (CFPยฎ) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.
Why these credentials matter: CFAยฎ charterholders complete 900+ hours of rigorous study in investment analysis and ethics. CFPยฎ professionals are held to the highest standards of financial planning competency and fiduciary duty in Canada.
โ ๏ธ Professional Disclaimer
This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.


