Insider activity
Definity Financial Corp
Open-market and private equity trades over the last 12 months. Derivatives and opening balances excluded.
Recent transactions
| Date | Side | Name | Shares | Price |
|---|---|---|---|---|
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$40,280 | 500 | CA$80.56 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$107,709 | 1,338 | CA$80.50 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$153,539 | 1,900 | CA$80.81 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$8,101 | 100 | CA$81.01 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$8,090 | 100 | CA$80.90 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$8,064 | 100 | CA$80.64 |
Recent insider activity at Definity Financial Corp raises questions about the company's outlook.
In the last two weeks, insiders at Definity Financial Corp (DFY.TO) have sold a total of 15,938 shares valued at approximately CA$1.3 million. This level of selling by insiders can often signal various sentiments about the company's future prospects, warranting a closer look at these recent trades.
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Definity Financial Corp
DFY.TO
DFY.TO
Definity Financial Corp
WealthAwesomeMarket cap
$8.45B
P/E
18.3x
Div. yield
1.14%
Div. / share
$0.81
52W high
$82.34
52W low
$61.50
1W change
-3.52%
Beta
0.10
Analyst Price Targets
Based on analyst covering DFY · as of Sep 17, 2026
Wall Street analysts forecast DFY stock price to rise 25.7% over the next 12 months.
Consensus
BullishBased on avg. target vs last close (formal rating unavailable for Canadian listings)
Avg. Target
C$87.64
+25.7% Upside
Current Price
C$69.71
Last close
Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.
Wealth Awesome Price Forecast
WA ModelStatistical 90-day price range based on DFY's historical volatility
30-Day Vol
19.8%
Annualized
90-Day Vol
21.0%
Annualized
Trend (90d)
-48.4%
Annualized drift
90d Mean
C$58.09
Expected price
| Horizon | Expected | 68% Range (1σ) |
|---|---|---|
| 30 trading days | C$65.19 | C$60.89 – C$69.78 |
| 60 trading days | C$61.54 | C$55.88 – C$67.76 |
| 90 trading days | C$58.09 | C$51.62 – C$65.37 |
Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.
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Investor takeaway: While insider selling can be interpreted in multiple ways, it’s important for investors to consider the broader context and not jump to conclusions too quickly. The lack of insider buying during this period might suggest a cautious outlook from those closest to the company.
Insiders Sold 15,938 Shares Valued at CA$1.3 Million
The recent trades reflect a concentrated selling effort by insider Innes Fraser Dey, who executed multiple transactions on the same day.
Bull case
Insider selling doesn’t always mean a negative outlook for Definity Financial. Sometimes, it’s just about personal financial planning or diversifying investments, rather than a lack of confidence in the company’s future performance.
Bear case
However, the significant volume of insider selling could raise concerns about potential underlying issues within the company or its market environment. Investors should stay alert and view this activity as a possible signal of caution.
Recent Insider Activity
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Over the past two weeks, insiders at Definity Financial Corp have engaged in 15 transactions, all involving share sales. The most notable seller, Innes Fraser Dey, accounted for all trades, liquidating a total of 15,938 shares on August 4, 2026, with individual transactions ranging from 100 to 1,900 shares. The total value of these sales amounts to approximately CA$1.3 million, suggesting a significant shift in insider sentiment.
Understanding the Implications
The absence of any insider purchases during this period raises questions. While it’s common for insiders to sell shares for various reasons, such as personal financial needs or portfolio rebalancing, the lack of buying could indicate a cautious outlook. Investors often interpret such selling as a potential red flag, but it’s essential to consider the broader context of the company’s performance and market conditions.
What This Means for Investors
As investors, it’s crucial to approach insider trading data with a balanced perspective. While the recent selling by Definity Financial insiders might raise concerns, it doesn’t automatically indicate a decline in the company’s value or prospects. It serves as a reminder to conduct thorough research and consider multiple factors before making investment decisions. Keeping an eye on future insider activity could also provide further insights into the sentiment of those closest to the company.
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