Definity Financial Corp (DFY : TSX)
Common Stock
Definity Financial Corp is #230 by market cap in Canada and #55 in Financials.
$73.60
CAD
-0.43 (-0.58%)
Last updated: 2026-08-25
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DFY
Definity Financial Corp
WealthAwesomePerformance
1 Day
-0.58%
1 Week
-3.50%
1 Month
-7.19%
YTD
-2.99%
Key Statistics
Market Cap
$8.89B
52W High
$82.59
52W Low
$61.69
P/E Ratio
19.23
50 Day MA
$76.80
200 Day MA
$71.07
Beta
0.13
Dividend Yield
1.10%
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Definity Financial Corp insider transactions
Open-market and private equity trades (last 12 months volume). Derivatives and opening balances excluded.
Recent transactions
| Date | Side | Name | Shares | Price |
|---|---|---|---|---|
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$388,800 | 4,800 | CA$81.00 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$160,980 | 2,000 | CA$80.49 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$40,280 | 500 | CA$80.56 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$153,140 | 1,900 | CA$80.60 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$8,055 | 100 | CA$80.55 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$145,116 | 1,800 | CA$80.62 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$153,539 | 1,900 | CA$80.81 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$8,090 | 100 | CA$80.90 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$8,107 | 100 | CA$81.07 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$32,436 | 400 | CA$81.09 |
Technical Indicators
Price vs 50-Day SMA
Price vs 200-Day SMA
Recent Price History
| Date | Open | High | Low | Close | Adj Close | Volume |
|---|---|---|---|---|---|---|
| 8/25/2026 | $73.63 | $74.79 | $73.47 | $73.60 | $73.60 | 141,796 |
| 8/24/2026 | $72.86 | $74.03 | $72.75 | $74.03 | $74.03 | 90,047 |
| 8/21/2026 | $73.42 | $74.00 | $72.94 | $73.20 | $73.20 | 134,550 |
| 8/20/2026 | $74.40 | $75.23 | $73.11 | $73.41 | $73.41 | 139,480 |
| 8/19/2026 | $76.32 | $76.46 | $74.67 | $74.79 | $74.79 | 150,687 |
| 8/18/2026 | $77.95 | $78.72 | $76.19 | $76.27 | $76.27 | 136,365 |
| 8/17/2026 | $78.50 | $78.50 | $76.75 | $77.20 | $77.20 | 141,638 |
| 8/14/2026 | $78.51 | $78.80 | $78.24 | $78.50 | $78.50 | 138,794 |
| 8/13/2026 | $78.25 | $79.06 | $78.03 | $78.50 | $78.50 | 154,906 |
| 8/12/2026 | $78.62 | $79.06 | $77.58 | $78.20 | $78.20 | 234,302 |
Analyst Price Targets
Based on analyst covering DFY
Wall Street analysts forecast DFY stock price to rise 19.1% over the next 12 months.
Consensus
BullishBased on avg. target vs last close (formal rating unavailable for Canadian listings)
Avg. Target
C$87.64
+19.1% Upside
Current Price
C$73.60
Last close
Analyst ratings and price targets are updated periodically. Not financial advice.
Wealth Awesome Price Forecast
WA ModelStatistical 90-day price range based on DFY's historical volatility
30-Day Vol
21.0%
Annualized
90-Day Vol
23.2%
Annualized
Trend (90d)
+45.5%
Annualized drift
90d Mean
C$86.57
Expected price
| Horizon | Expected | 68% Range (1σ) |
|---|---|---|
| 30 trading days | C$77.69 | C$72.27 – C$83.52 |
| 60 trading days | C$82.01 | C$74.04 – C$90.85 |
| 90 trading days | C$86.57 | C$76.38 – C$98.13 |
Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.
About Definity Financial Corp
Definity Financial Corporation, together with its subsidiaries, offers property and casualty insurance products in Canada. It provides personal insurance products, including auto, property, and pet insurance products to individuals under the Economical, Sonnet, Family, and Petline brands; and commercial insurance products, includes fleet, commercial auto, property, liability, and specialty insurance products to businesses. The company distributes its products on a primarily intermediated basis and through brokers, as well as directly to customers. It markets its commercial insurance products to small businesses and mid-market companies. The company was formerly known as Economical Holdings Corporation and changed its name to Definity Financial Corporation in August 2021. Definity Financial Corporation was founded in 1871 and is headquartered in Waterloo, Canada.
Financials
- Revenue (TTM)
- $5.99B
- EBITDA
- $839.40M
- Profit Margin
- 7.80%
- ROE (TTM)
- 11.29%
- EPS (Diluted)
- 3.85
- Book Value
- 35.01
Classification
- Sector
- Financials
- Industry
- Insurance
- Group
- Insurance
Recent Dividends
$0.1880CAD
Ex: Dec 12, 2025
Pay: Dec 24
$0.1880CAD
Ex: Sep 12, 2025
Pay: Sep 26
$0.1880CAD
Ex: Jun 12, 2025
Pay: Jun 26
$0.1880CAD
Ex: Mar 12, 2025
Pay: Mar 26
$0.1600CAD
Ex: Dec 13, 2024
Pay: Dec 27
$0.1600CAD
Ex: Sep 13, 2024
Pay: Sep 27
$0.1600CAD
Ex: Jun 13, 2024
Pay: Jun 27
$0.1600CAD
Ex: Mar 14, 2024
Pay: Mar 28
$0.1380CAD
Ex: Dec 14, 2023
Pay: Dec 28
$0.1380CAD
Ex: Sep 14, 2023
Pay: Sep 28
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Common Questions About DFY
Market movers
Recent TSX movers
Top 1-day gainers — updated from our Canadian movers feed.
DFY.TO news timeline
15 articles covering DFY.TO, most recent first
LatestWhat's Going On With Definity Financial Corp Stock Wednesday?
August 2026
- What's Going On With Definity Financial Corp Stock Wednesday?
- Definity Financial Corp Insiders Sold CA$1.3m
- What's Going On With Definity Financial Corp Stock Wednesday?
- What's Going On With Definity Financial Corp Stock Wednesday?
- Definity Financial Corp DFY Earnings Beat Estimates by 4.3%
- Why Definity Financial Corp stock is gaining today
- Definity Financial Corp DFY Earnings Beat Estimates by 4.3%
July 2026
- Why Definity Financial Corp stock is rising today
- What's Going On With Definity Financial Corp Stock Tuesday?
- Why Definity Financial Corp stock fell yesterday
- Why Definity Financial Corp stock is sliding today
- What's Going On With Definity Financial Corp Stock Tuesday?
- What's Going On With Definity Financial Corp Stock Tuesday?
- Definity Financial Appoints Former KPMG COO Silvia Montefiore to Board