Definity Financial Corp (DFY : TSX)
Common Stock
$68.90
CAD
+0.78 (1.15%)
Last updated: 2026-10-13
Follow DFY
DFY
Definity Financial Corp
WealthAwesomePerformance
1 Day
+1.15%
1 Week
+3.19%
1 Month
-2.06%
YTD
-8.35%
Key Statistics
Market Cap
$8.18B
52W High
$82.34
52W Low
$61.50
P/E Ratio
17.83
50 Day MA
$73.46
200 Day MA
$70.99
Beta
0.14
Dividend Yield
1.20%
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Definity Financial Corp insider transactions
Open-market and private equity trades (last 12 months volume). Derivatives and opening balances excluded.
Recent transactions
| Date | Side | Name | Shares | Price |
|---|---|---|---|---|
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$8,090 | 100 | CA$80.90 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$160,980 | 2,000 | CA$80.49 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$8,101 | 100 | CA$81.01 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$145,116 | 1,800 | CA$80.62 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$48,660 | 600 | CA$81.10 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$388,800 | 4,800 | CA$81.00 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$107,709 | 1,338 | CA$80.50 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$8,107 | 100 | CA$81.07 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$32,436 | 400 | CA$81.09 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$8,064 | 100 | CA$80.64 |
Technical Indicators
Price vs 50-Day SMA
Price vs 200-Day SMA
Recent Price History
| Date | Open | High | Low | Close | Adj Close | Volume |
|---|---|---|---|---|---|---|
| 10/13/2026 | $68.56 | $69.33 | $67.99 | $68.90 | $68.90 | 138,260 |
| 10/9/2026 | $68.03 | $68.23 | $66.94 | $68.12 | $68.12 | 188,800 |
| 10/8/2026 | $66.20 | $68.08 | $65.80 | $67.23 | $67.23 | 323,440 |
| 10/7/2026 | $66.25 | $67.14 | $66.02 | $66.27 | $66.27 | 195,070 |
| 10/6/2026 | $68.74 | $68.74 | $66.54 | $66.77 | $66.77 | 559,286 |
| 10/5/2026 | $69.06 | $69.73 | $68.29 | $68.36 | $68.36 | 136,587 |
| 10/2/2026 | $69.41 | $69.48 | $68.80 | $69.11 | $69.11 | 229,184 |
| 10/1/2026 | $68.73 | $69.81 | $68.73 | $69.37 | $69.37 | 108,100 |
| 9/30/2026 | $69.80 | $69.80 | $68.37 | $69.05 | $69.05 | 93,100 |
| 9/29/2026 | $69.97 | $70.06 | $69.08 | $69.71 | $69.71 | 128,400 |
Analyst Price Targets
Based on analyst covering DFY · as of Oct 12, 2026
Wall Street analysts forecast DFY stock price to rise 25.7% over the next 12 months.
Consensus
BullishBased on avg. target vs last close (formal rating unavailable for Canadian listings)
Avg. Target
C$86.64
+25.7% Upside
Previously C$86.73 on Oct 9, 2026
Current Price
C$68.90
Last close
Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.
Wealth Awesome Price Forecast
WA ModelStatistical 90-day price range based on DFY's historical volatility
30-Day Vol
20.4%
Annualized
90-Day Vol
20.9%
Annualized
Trend (90d)
-48.8%
Annualized drift
90d Mean
C$57.89
Expected price
| Horizon | Expected | 68% Range (1σ) |
|---|---|---|
| 30 trading days | C$65.01 | C$60.60 – C$69.75 |
| 60 trading days | C$61.35 | C$55.54 – C$67.76 |
| 90 trading days | C$57.89 | C$51.24 – C$65.39 |
Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.
About Definity Financial Corp
Definity Financial Corporation, together with its subsidiaries, offers property and casualty insurance products in Canada. It provides personal insurance products, including auto, property, and pet insurance products to individuals under the Economical, Sonnet, Family, and Petline brands; and commercial insurance products, includes fleet, commercial auto, property, liability, and specialty insurance products to businesses. The company distributes its products on a primarily intermediated basis and through brokers, as well as directly to customers. It markets its commercial insurance products to small businesses and mid-market companies. The company was formerly known as Economical Holdings Corporation and changed its name to Definity Financial Corporation in August 2021. Definity Financial Corporation was founded in 1871 and is headquartered in Waterloo, Canada.
Financials
- Revenue (TTM)
- $5.99B
- EBITDA
- $839.40M
- Profit Margin
- 7.80%
- ROE (TTM)
- 11.29%
- EPS (Diluted)
- 3.82
- Book Value
- 35.01
Classification
- Sector
- Financials
- Industry
- Insurance
- Group
- Insurance
Recent Dividends
$0.2150CAD
Ex: Sep 11, 2026
Pay: Sep 23
$0.1880CAD
Ex: Dec 12, 2025
Pay: Dec 24
$0.1880CAD
Ex: Sep 12, 2025
Pay: Sep 26
$0.1880CAD
Ex: Jun 12, 2025
Pay: Jun 26
$0.1880CAD
Ex: Mar 12, 2025
Pay: Mar 26
$0.1600CAD
Ex: Dec 13, 2024
Pay: Dec 27
$0.1600CAD
Ex: Sep 13, 2024
Pay: Sep 27
$0.1600CAD
Ex: Jun 13, 2024
Pay: Jun 27
$0.1600CAD
Ex: Mar 14, 2024
Pay: Mar 28
$0.1380CAD
Ex: Dec 14, 2023
Pay: Dec 28
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Common Questions About DFY
Market movers
Recent TSX movers
Top 1-day gainers — updated from our Canadian movers feed.
DFY.TO news timeline
15 articles covering DFY.TO, most recent first
LatestDefinity Financial Faces $190 Million Hit from Catastrophe Losses in Q3 2026
September 2026
- What's Going On With Definity Financial Corp Stock Tuesday?
- What's Going On With Definity Financial Corp Stock Thursday?
- Definity Financial Corp (DFY.TO) pays CA$0.215 on 2026-09-23
- Definity Financial Corp (DFY.TO) went ex-dividend — CA$0.215
- Definity Financial Corp (DFY.TO) raised its dividend to CA$0.215
- What's Going On With Definity Financial Corp Stock Wednesday?
- What's Going On With Definity Financial Corp Stock Wednesday?
August 2026
- What's Going On With Definity Financial Corp Stock Wednesday?
- What's Going On With Definity Financial Corp Stock Wednesday?
- Definity Financial Corp Insiders Sold CA$1.3m
- What's Going On With Definity Financial Corp Stock Wednesday?
- What's Going On With Definity Financial Corp Stock Wednesday?
- Definity Financial Corp DFY Earnings Beat Estimates by 4.3%