Emma Insurance Review 2024: Get Term and Whole Life Insurance

Are you in the market for life insurance? While it’s important to protect your family, who has time to shop around?

Emma Life Insurance created a platform made especially for busy families. Users can compare policies and rates from different companies in one place.

After doing extensive research and looking at Emma’s competitors, it seems to me that it’s a solid option when you’re looking for life insurance.

Here is a detailed Emma insurance review before deciding if it’s a good fit for you.

Our Verdict
Emma Insurance

Emma Insurance

Online Insurance Platform 

Emma Insurance allows its users to compare and contrast life insurance quotes from one site, making it easy to choose the insurance right for you.

  • Offers both term and whole life insurance
  • No cost to use
  • No medical exam necessary
  • 100% online process, can cancel at anytime
  • Those with complicated medical histories may not be eligible

What Is Emma Life Insurance?

Emma Insurance is an online insurance platform geared towards young families looking to buy insurance. They offer a unique approach by allowing users to compare life insurance quotes from big-name companies without applying directly to each.

Emma offers both term and permanent life insurance. You’ll need to complete an online health survey where you’ll get your quote on a policy within minutes. 

In addition to the medical questionnaire, you’ll need to answer a few questions to help determine the appropriate amount of coverage you need for your family. After that, you can compare the prices of various policies and find the best one suited for your needs.

Features and Benefits

Emma Insurance allows potential customers the chance to shop for insurance in one place, but what else does the company offer?

No Fees

One of the most attractive features of this service is that it doesn’t cost anything. Emma Insurance gets paid through commissions from customer referrals.

Completely Online

Traditionally, buying life insurance meant making a trip to the broker’s office to discuss your options. That’s not always convenient, so Emma Insurance made the process simpler. From start to finish, the whole thing can be done online.

Access to Many Insurance Companies

By partnering with top insurance companies in Canada, Emma makes it easy for its customers to compare different policies and pricing options.

The partnering insurance companies include:

  • Sun Life
  • Manulife
  • Empire Life
  • Canada Life Humania
  • iA Financial Group
  • Canada Protection Plan
  • Desjardins

Services Offered

Emma Insurance’s main bread and butter is its life insurance, but the company does offer other services as well.

Life Insurance

Choose between term and life insurance depending on your needs.

  • Term life only lasts for a specific period of time, usually 10 or 20 years and pays out the benefit to your beneficiary if you die during that time. It’s usually a cheaper and more straightforward option.
  • Whole life insurance, also called permanent life, provides coverage for the duration of your life. The amount can change over time and is a good option for those with complex financial situations.

There is no medical exam necessary when applying for insurance, just a simple health questionnaire. This makes the approval process much quicker than other insurance companies waiting on a doctor’s visit.

With a target demographic of young adults and families looking for their first policy, the company tries to stand out by keeping things simple. With short questionnaires and easy to reach customer service, it’s appealing for busy families on the go.

An added benefit is that children get automatically approved for coverage up to $25,000. You could also have your money refunded within the first 15 days if you change your mind about a policy. Policy cancellation is available at any time without reason.

Emma Insurance Policy

Other Insurance Options

In addition to life insurance, Emma took its successful formula of partnering with insurance companies to offer these additional services:

  • Home Insurance
  • Car Insurance
  • Pet Insurance

Emma Insurance Vs PolicyMe

PolicyMe Logo

PolicyMe is similar to Emma Insurance in that both are based online. PolicyMe allows users to enter basic data to determine a coverage amount and term length. From there, users can submit an application, complete with medical and financial information, and receive a decision regarding their status immediately.

Like Emma Insurance, PolicyMe is a free service. However, the company only offers term life, narrowing its customer base.

While most healthy individuals are approved, there is a possibility that someone with a complicated medical history will need a medical exam to qualify. With Emma Insurance, medical exams are not required.

PolicyMe does offer some of the cheapest life insurance rates across Canada and offers a 30-day money-back guarantee if you aren’t happy with your policy.

In addition, the service reps of the company are salary-based, meaning they aren’t trying to sell you a policy just to make a commission. Instead, they offer solid advice based on your needs.

Emma Insurance Vs PolicyAdvisor


PolicyAdvisor takes the same approach as Emma Insurance – they provide a platform for customers to shop for life insurance in one spot. They are partnered with 20 of the top-performing life insurance companies and have qualified advisors on tap to help provide guidance and advice.

PolicyAdvisor offers more than just term and permanent life insurance.

You can also compare:

  • Mortgage Protection
  • Critical Illness Insurance
  • Disability Insurance

Like the other brokers, you’ll need to enter some personal information and determine your coverage amount and term length.

One bonus to PolicyAdvisor that Emma Insurance doesn’t have is its Simplified Life Insurance program.

Under this, customers with medical conditions or hazardous jobs that previously didn’t qualify for life insurance might be able to get coverage under this program. It includes a simple questionnaire and no medical exam necessary.

Emma Insurance simplified Insurance

Customer Reviews

Emma Insurance sounds like a good platform, but what do real customers have to say about it? With a 5 star rating on Trustpilot and 4.9 on Google, customers raved about Emma’s customer service.

Emma Insurance cx review

With top-notch customer service mentioned over and over, other reviewers were happy about finding low rates.

Emma Insurance top notch cx service

It was hard to find a reviewer that wasn’t happy with their experience with the broker. Most cited the easy process to sign up, along with excellent customer service and affordable rates.

Is Emma Life Insurance Legit?

With so many positive customer reviews and such a unique platform, it’s easy to wonder if Emma Life Insurance is legitimate. The company is real and based in Quebec. The ultimate goal was to provide insurance accessible to everyone.   

Seeing that the insurance market wasn’t catering to young families, Emma built their services around that idea – providing coverage to young people and growing families that are easy to get without any hassle.

How to Get a Quote

Emma claims you can get a quote for life insurance in under 20 minutes. In three steps, you should find the coverage you need for the price you want. Everything is done online via their website.

Step 1 – Eligibility Check

The first thing you’ll need to do is create an account to answer a few questions about your health and medical history. It’s important to answer the questions truthfully and to the best of your knowledge to get a clear picture of your insurance needs. From there, Emma will determine your eligibility.

Step 2 – Determine Coverage

Once you’re eligible, the next step is to determine your coverage amount based on your family’s financial needs.

Step 3 – Fill Out Application and Chat with Experts

Have questions? Now’s the time to get answers. Once your eligibility and coverage amount is determined, you can fill out an application with the help of a representative to get on the fast track for approval.

Final Thoughts

If you’re looking for life insurance, especially if it’s your first policy or you have a young family, Emma Insurance makes it easy to sort through various policies from legitimate insurance brokers.

With a quick and painless process to apply – and no medical exam necessary, Emma Insurance is a solid option if you’re looking for coverage. Before you apply, check out these top life insurance companies.

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Author Bio - Christopher Liew is a CFA Charterholder with 11 years of finance experience and the creator of Wealthawesome.com. Read about how he quit his 6-figure salary career to travel the world here.

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