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GWO vs FFH: which stock is the better value?

By Wealth Awesome -
Stocks & ETFs:GWO.TOFFH.TO

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In the competitive insurance sector, Great-West Lifeco Inc. and Fairfax Financial Holdings Ltd. present intriguing investment options.

When evaluating stocks in the insurance industry, investors often look for value through various financial metrics. In this comparison, we will examine Great-West Lifeco Inc. (GWO) and Fairfax Financial Holdings Ltd. (FFH) to determine which stock might offer better value based on their recent performance and financial ratios.

Investor takeaway: While Fairfax appears cheaper on several key multiples, it is essential to consider other factors before making an investment decision.

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Comparative Valuation Metrics

The table below highlights the key valuation metrics for both companies, showcasing how they compare in terms of P/E, PEG, and P/B ratios.

Bull case

Fairfax's lower P/E and PEG ratios suggest it may be undervalued compared to Great-West. Its strong return on equity (ROE) of 16.5% shows effective management and profitability, which could attract value-focused investors.

Bear case

Despite its attractive multiples, Fairfax's lower dividend yield of 0.68% compared to Great-West's 2.86% might deter income-focused investors. Additionally, both companies have a 'Strong Sell' consensus from analysts, raising concerns about their future performance.

Valuation Metrics Overview

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The following table summarises the key valuation metrics for both Great-West Lifeco Inc. and Fairfax Financial Holdings Ltd.:

MetricGWO.TOFFH.TO
P/E18.47.9
PEG1.770.28
P/B2.831.19
Dividend Yield2.86%0.68%
ROE TTM14.1%16.5%

From this table, it is clear that Fairfax Financial Holdings Ltd. screens cheaper on the majority of P/E, PEG, and P/B ratios. However, this does not necessarily prove it is the better investment choice.

Market Capitalisation and Analyst Consensus

Great-West Lifeco has a market capitalisation of C$79.7 billion, while Fairfax Financial's market cap stands at C$49.5 billion. Both companies currently hold a 'Strong Sell' consensus from analysts, which may indicate underlying concerns about their future performance. Investors should weigh these factors carefully against the appealing valuation metrics.

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Wealth Awesome
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This content has been reviewed by CFA® charterholders and Certified Financial Planners (CFP®) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.

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This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.

Published: October 7, 2026
Last Updated: October 7, 2026

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