TSX closed
Loading markets…
Stocks/NASDAQ/ULTA

Ulta Beauty Inc (ULTA : NASDAQ)

Common Stock

$648.28

USD

+29.04 (4.69%)

Last updated: 2026-10-29

Follow ULTA

ULTA

Ulta Beauty Inc

Source:WealthAwesomeWealthAwesome
↑ $107.30 (19.83%)
30 day period
$537.73$593.00$648.28Sep 18Oct 9Oct 29

Performance

1 Day

+4.69%

1 Week

+2.09%

1 Month

+18.32%

YTD

+4.55%

Key Statistics

Market Cap

$27.72B

52W High

$714.97

52W Low

$443.60

P/E Ratio

22.56

50 Day MA

$562.34

200 Day MA

$553.01

Beta

0.84

Dividend Yield

-

Technical Indicators

Price vs 50-Day SMA

↑Above 50 SMA

Price vs 200-Day SMA

↑Above 200 SMA

Recent Price History

DateOpenHighLowCloseAdj CloseVolume
10/29/2026$619.99$650.82$619.99$648.28$648.28584,519
10/28/2026$620.43$622.97$610.82$619.24$619.24428,641
10/27/2026$626.34$629.57$620.68$626.88$626.88330,948
10/26/2026$624.46$634.61$617.88$625.33$625.33454,322
10/23/2026$630.95$635.51$618.95$624.46$624.46543,000
10/22/2026$611.82$637.26$611.82$635.01$635.01811,073
10/21/2026$600.43$608.15$598.01$606.99$606.99406,647
10/20/2026$595.42$605.76$593.51$602.90$602.90334,617
10/19/2026$589.90$596.68$588.74$591.62$591.62266,167
10/16/2026$611.00$615.00$591.12$592.94$592.94461,200

Analyst Price Targets

Based on 28 analysts covering ULTA · as of Oct 26, 2026

📉

Wall Street analysts forecast ULTA stock price to fall 1.9% over the next 12 months.

Consensus

Buy

4.21 / 5.00

Avg. Target

US$635.84

-1.9% Upside

Previously US$633.44 on Oct 21, 2026

Current Price

US$648.28

Last close

Analyst Breakdown (28 analysts)

Strong Buy 15
Buy 4
Hold 9
Compare analyst targets →

Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.

Wealth Awesome Price Forecast

WA Model

Statistical 90-day price range based on ULTA's historical volatility

HistoricalForecast68%95%
US$437.45US$575.77US$714.10US$852.42US$990.74US$1129.07TodayJun 24Aug 27Oct 29Dec 11Jan 24Mar 8

30-Day Vol

29.0%

Annualized

90-Day Vol

33.2%

Annualized

Trend (90d)

+50.0%

Annualized drift

90d Mean

US$775.02

Expected price

HorizonExpected68% Range (1σ)
30 trading daysUS$688.04US$622.51 – US$760.46
60 trading daysUS$730.24US$633.86 – US$841.27
90 trading daysUS$775.02US$651.68 – US$921.72

Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.

About Ulta Beauty Inc

Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides wellness products. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.

Financials

Revenue (TTM)
$12.96B
EBITDA
$1.93B
Profit Margin
9.34%
ROE (TTM)
46.12%
EPS (Diluted)
28.73
Book Value
61.76

Classification

Sector
Consumer Discretionary
Industry
Specialty Retail
Group
Consumer Discretionary Distribution & Retail

7 stocks to buy and hold forever

Blue-chip dividend stocks for long-term wealth building.

Get the FREE Report

Common Questions About ULTA.US

Market movers

Recent NASDAQ movers

Top 1-day gainers — updated from our Canadian movers feed.

All movers →
TickerNamePrice1D
PCLAPicoCELA Inc. American Depositary Shares$11.10+86.09%
GENVRGen Digital Inc. Contingent Value Rights$1.75+65.09%
NCPLNetcapital Inc$1.78+61.82%
INLFINLIF LIMITED Ordinary Shares$0.27+47.22%
XCHXCHG Limited American Depositary Share$3.46+41.80%
AMPGZAmplitech Group, Inc. Series B Right$0.05+40.80%
SGLYSingularity Future Technology Ltd$0.50+40.17%
JFINJiayin Group Inc$1.72+37.60%

ULTA.US news timeline

3 articles covering ULTA.US, most recent first

Latest

Ulta Beauty Is Named a Trending Stock: What Investors Should Know

•Stocks