Trademark Dispute Over 'Bruh' T-Shirts Raises Concerns for Etsy Sellers

An Etsy seller's popular T-shirt line featuring the word 'bruh' was removed after a trademark complaint, highlighting the challenges of trademark squatting in Canada. Legal experts warn that the high costs of disputes deter many from challenging such claims.

In a recent incident, an Etsy seller found his listings for T-shirts with the word 'bruh' removed after a complaint from a trademark holder. Malik Yawar Abbas, who registered the trademark in Canada in 2025, claims exclusive rights. However, the seller, Sam Joseph Karam, argues this is an example of trademark squatting. This case illustrates the complexities and potential pitfalls of the Canadian trademark system, especially for small sellers on platforms like Etsy.

Investor takeaway: The ongoing trademark dispute highlights the precarious nature of selling on platforms like Etsy, where legal challenges can arise unexpectedly.

Trademark Complaints: A Growing Concern for Online Sellers

The removal of Karam's T-shirt listings due to a trademark complaint underscores the challenges small sellers face in navigating trademark law, particularly in an online marketplace where disputes can arise quickly.

Understanding Trademark Squatting

Trademark squatting occurs when individuals or entities register trademarks not to use them, but to profit from licensing or to block others from using similar terms. This practice can create significant barriers for genuine creators and small businesses, who may find themselves facing legal challenges over terms they use in good faith.

The Role of Etsy in Trademark Enforcement

Etsy has a policy of removing listings upon receiving proper notice of trademark infringement. While this is intended to protect trademark holders, it can inadvertently harm small sellers who may not have the resources to contest such claims. The platform's approach raises questions about the balance between protecting intellectual property and supporting small business owners.

Implications for Small Sellers

The removal of Karam's T-shirts illustrates the precarious position of small sellers on platforms like Etsy. As trademark disputes become more common, sellers may face significant disruptions to their businesses. This incident highlights the need for clearer protections and support systems for independent creators navigating the complexities of trademark law.