Ulta Beauty saw a 2.03% increase as broader market indices declined.
On October 13, 2026, Ulta Beauty Inc (ULTA) recorded a 2.03% gain in its stock price, closing at US$576.11. This increase comes amid a general market dip, highlighting the company's resilience in a challenging environment. Over the past week, Ulta has seen a 5.79% increase, while its month-to-date performance shows a rise of 5.89%. However, its year-to-date performance indicates a decline of 6.62%.
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Ulta Beauty Inc
ULTA.US
ULTA.US
Ulta Beauty Inc
WealthAwesomeMarket cap
$24.76B
P/E
21.0x
52W high
$714.97
52W low
$443.60
1W change
+5.79%
Beta
0.84
Analyst Price Targets
Based on 28 analysts covering ULTA · as of Oct 5, 2026
Wall Street analysts forecast ULTA stock price to rise 9.1% over the next 12 months.
Consensus
Buy4.21 / 5.00
Avg. Target
C$631.44
+9.1% Upside
Current Price
C$579.00
Last close
Analyst Breakdown (28 analysts)
Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.
Wealth Awesome Price Forecast
WA ModelStatistical 90-day price range based on ULTA's historical volatility
30-Day Vol
24.5%
Annualized
90-Day Vol
32.7%
Annualized
Trend (90d)
+50.0%
Annualized drift
90d Mean
C$692.20
Expected price
| Horizon | Expected | 68% Range (1σ) |
|---|---|---|
| 30 trading days | C$614.51 | C$564.67 – C$668.75 |
| 60 trading days | C$652.20 | C$578.67 – C$735.07 |
| 90 trading days | C$692.20 | C$597.87 – C$801.41 |
Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.
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Investor takeaway: Ulta Beauty's recent stock performance may indicate investor confidence despite broader market conditions.
Ulta Beauty's Stock Rises 2.03% with Volume at 58,653 Shares
The latest trading volume was 1.12 times higher than the 20-day average, suggesting increased investor activity.
Bull case
The stock's recent performance indicates strong investor interest, likely fueled by positive sentiment in the beauty sector. This suggests that investors are optimistic about Ulta's future, even as the broader market faces challenges.
Bear case
Despite the recent gain, Ulta's year-to-date performance shows a decline of 6.62%, which points to some underlying challenges that the company has faced earlier in the year.
Ulta Beauty Stock Performance
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Ulta Beauty's stock price increased by 2.03% on October 13, 2026, closing at US$576.11. This positive movement comes as the broader market faced declines, indicating strength in investor confidence. Over the past week, the stock has risen by 5.79% and 5.89% over the past month. However, it is important to note that Ulta's year-to-date performance shows a decline of 6.62%, reflecting some challenges faced earlier in the year.
Trading Volume Insights
The trading volume for Ulta Beauty reached 58,653 shares on October 13, which is 1.12 times the 20-day average volume of 454,089 shares. This increase in volume suggests heightened investor interest, especially as the stock price moves upward. Furthermore, Ulta's last close of US$576.11 is above both its 50-day moving average of US$541.41 and its 200-day moving average of US$554.44, indicating bullish momentum.
Market Context and Future Outlook
Ulta Beauty is currently positioned within a 52-week range of US$443.60 to US$714.97, meaning its current price is approximately 49% of that range. The company's P/E ratio stands at 20.9935, and it has a market capitalization of approximately US$24.76 billion. Analysts have an average target price of US$631.44 for the stock, suggesting a potential upside of about 9.6%. Investors should monitor upcoming earnings reports and market trends that could impact the beauty sector's performance.
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