
BRP Inc continues to navigate a challenging market with recent analyst optimism.
BRP Inc (DOO.TO) has shown some resilience this week, with its stock price increasing by 1.57% on the day and 0.34% over the week. Despite these modest gains, the stock has faced significant challenges throughout the year, down 17.28% year-to-date. Recent developments, particularly in the form of analyst target increases, have contributed to a more positive outlook for the company.
Investor takeaway: Investors should remain cautious but encouraged by the recent analyst upgrades and the company's continued commitment to safety awareness initiatives. The stock's performance remains volatile, and understanding the technical indicators will be crucial for making informed investment decisions.
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BRP Inc
DOO.TO
DOO.TO
BRP Inc
Market cap
$5.80B
P/E
52.9x
Div. yield
1.16%
Div. / share
$0.93
52W high
$111.33
52W low
$66.71
1W change
+0.34%
Beta
1.02
Analyst Price Targets
Based on analyst covering DOO · as of Sep 29, 2026
Wall Street analysts forecast DOO stock price to rise 80.0% over the next 12 months.
Consensus
BullishBased on avg. target vs last close (formal rating unavailable for Canadian listings)
Avg. Target
C$103.27
+80.0% Upside
Previously C$103.07 on Sep 17, 2026
Current Price
C$57.36
Last close
Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.
Wealth Awesome Price Forecast
WA ModelStatistical 90-day price range based on DOO's historical volatility
30-Day Vol
46.8%
Annualized
90-Day Vol
36.6%
Annualized
Trend (90d)
-6.8%
Annualized drift
90d Mean
C$79.53
Expected price
| Horizon | Expected | 68% Range (1σ) |
|---|---|---|
| 30 trading days | C$80.83 | C$68.78 – C$94.99 |
| 60 trading days | C$80.18 | C$63.82 – C$100.74 |
| 90 trading days | C$79.53 | C$60.14 – C$105.19 |
Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.
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BRP Inc's stock trades at C$81.49, well below its 52-week high of C$111.33.
With the stock currently at 33% of its 52-week range, there is considerable room for recovery if market conditions improve.
Bull case
Analysts have raised their target prices for BRP Inc, which reflects a bullish outlook. The average target is now set at C$103.27, suggesting a potential upside of 26.7% from the current price. This could attract investors looking for growth opportunities.
Bear case
Even with the recent positive sentiment from analysts, BRP's stock remains significantly below its 200-day moving average and has a high P/E ratio of 52.92. This could indicate that the stock is overvalued, and potential investors should carefully consider the risks associated with such a high valuation.
Recent Price Action
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BRP Inc's stock closed at C$81.49 on Wednesday, marking a 1D increase of 1.57% and a weekly gain of 0.34%. Despite these gains, the stock has faced a decline of 5.30% over the past month and is down 17.28% year-to-date.
Company News and Catalysts
The recent uptick in BRP's stock can be attributed to several analyst target increases, which have improved the fair value perception of the company. Additionally, BRP has been actively engaging with the community by celebrating 18 years of free avalanche awareness seminars through its Ski-Doo brand, enhancing its brand reputation and commitment to safety.
Technical Picture
From a technical perspective, BRP Inc is trading below both its 50-day moving average of C$86.37 and its 200-day moving average of C$90.67, indicating a bearish trend. The stock's 52-week range is C$66.71 to C$111.33, with the current price at approximately 33% of this range. The beta of 1.02 suggests that the stock's volatility is close to that of the market, and the latest trading volume of 276,764 shares is below the 20-day average of 312,992, indicating a decrease in trading activity.
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