Definity Financial Corp (DFY : TSX)
Common Stock
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DFY
Definity Financial Corp
WealthAwesomePerformance
1 Day
+1.15%
1 Week
+1.29%
1 Month
+9.60%
YTD
-0.69%
The Saturday TSX Wrap · free, every saturday morning. The week on the TSX, in five minutes.
Key Statistics
Market Cap
$8.85B
52W High
$82.34
52W Low
$61.50
P/E Ratio
37.47
50 Day MA
$71.56
200 Day MA
$70.74
Beta
0.14
Dividend Yield
1.12%
WA Score
How DFY stacks up against 947 Canadian stocks
56
out of 99
- Value62
Earnings yield 2.6% (P/E 37.5).
- Quality41
Return on equity 5.8%, profit margin 3.8%.
- Momentum70
−0.7% this year, above its 200-day average, 63% of the way up its 52-week range.
- Analysts32
Average analyst target is 12.5% above the price.
- Insiders50
0 open-market buys and 16 sales on SEDI in 180 days (net −$1.6M).
Each factor is a percentile against Canadian common stocks worth $50M or more on the TSX and TSX Venture (90 = better than 90% of them). Built from exchange prices, company financials, analyst targets and SEDI insider filings. A data summary, not advice. How it works · Top-scoring stocks
Performance history
DFY returns since 2021
Definity Financial Corp has traded since Nov 2021 in our data, with 3 up years out of 4 full calendar years. Its deepest fall was −21.0% (Jun 2025 to Apr 2026).
1 year / yr
+9.0%
3 years / yr
+28.0%
5 years / yr
—
10 years / yr
—
Calendar-year returns
- 2021*+8.7%
- 2022+32.4%
- 2023−0.9%
- 2024+57.7%
- 2025+31.3%
- 2026*−0.8%
* Partial year (first year of data, or year to date).
$10,000 invested in DFY
- 1 year ago$10,899
- 2021 (start of our data)$29,299
- Best year
- 2024: +57.7%
- Worst year
- 2023: −0.9%
- All-time high in our data
- $82 on Aug 4, 2026 · now −8.4%
Total-return basis using adjusted daily closes from the Toronto Stock Exchange and TSX Venture (dividends and splits folded in), Nov 2021 to Nov 2026. Past returns do not predict future ones.
Awesome Portfolio™
Looking past DFY? Our 10 best Canadian stocks, in one list.
14.8% a year since 2017 against 9.7% for the S&P/TSX Composite (+5.0 points a year). Reviewed every month.
Definity Financial Corp insider transactions
Open-market and private equity trades (last 12 months volume). Derivatives and opening balances excluded.
Recent transactions
| Date | Side | Name | Shares | Price |
|---|---|---|---|---|
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$8,107 | 100 | CA$81.07 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$8,090 | 100 | CA$80.90 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$388,800 | 4,800 | CA$81.00 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$107,709 | 1,338 | CA$80.50 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$32,436 | 400 | CA$81.09 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$40,280 | 500 | CA$80.56 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$153,140 | 1,900 | CA$80.60 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$8,064 | 100 | CA$80.64 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$16,134 | 200 | CA$80.67 |
| Aug 04, 26 | Sell | Dey, Innes Fraser Individual · CA$8,055 | 100 | CA$80.55 |
Technical Indicators
Price vs 50-Day SMA
Price vs 200-Day SMA
Recent Price History
| Date | Open | High | Low | Close | Adj Close | Volume |
|---|---|---|---|---|---|---|
| 11/10/2026 | $73.88 | $75.14 | $73.23 | $74.66 | $74.66 | 94,329 |
| 11/9/2026 | $75.13 | $75.13 | $72.62 | $73.81 | $73.81 | 119,174 |
| 11/6/2026 | $69.74 | $77.51 | $69.74 | $74.57 | $74.57 | 283,868 |
| 11/5/2026 | $77.52 | $77.52 | $75.11 | $75.71 | $75.71 | 259,970 |
| 11/4/2026 | $74.56 | $77.54 | $74.46 | $77.10 | $77.10 | 340,971 |
| 11/3/2026 | $73.24 | $74.30 | $73.10 | $73.71 | $73.71 | 125,238 |
| 11/2/2026 | $73.11 | $74.77 | $72.72 | $73.92 | $73.92 | 88,936 |
| 10/30/2026 | $73.91 | $74.56 | $73.03 | $73.27 | $73.27 | 229,355 |
| 10/29/2026 | $71.12 | $73.48 | $71.12 | $73.21 | $73.21 | 116,254 |
| 10/28/2026 | $72.00 | $72.00 | $71.02 | $71.16 | $71.16 | 122,664 |
Analyst Price Targets
Based on analyst covering DFY · as of Nov 11, 2026
Wall Street analysts forecast DFY stock price to rise 12.5% over the next 12 months.
Consensus
Moderately BullishBased on avg. target vs last close (formal rating unavailable for Canadian listings)
Avg. Target
C$84.00
+12.5% Upside
Previously C$83.64 on Nov 4, 2026
Current Price
C$74.66
Last close
Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.
Wealth Awesome Price Forecast
WA ModelStatistical 90-day price range based on DFY's historical volatility
30-Day Vol
25.2%
Annualized
90-Day Vol
22.2%
Annualized
Trend (90d)
-19.8%
Annualized drift
90d Mean
C$69.57
Expected price
| Horizon | Expected | 68% Range (1σ) |
|---|---|---|
| 30 trading days | C$72.92 | C$66.84 – C$79.56 |
| 60 trading days | C$71.22 | C$62.97 – C$80.56 |
| 90 trading days | C$69.57 | C$59.83 – C$80.89 |
Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.
About Definity Financial Corp
Definity Financial Corporation, together with its subsidiaries, offers property and casualty insurance products in Canada. It provides personal insurance products, including auto, property, and pet insurance products to individuals under the Economical, Sonnet, Family, and Petline brands; and commercial insurance products, includes fleet, commercial auto, property, liability, and specialty insurance products to businesses. The company distributes its products on a primarily intermediated basis and through brokers, as well as directly to customers. It markets its commercial insurance products to small businesses and mid-market companies. The company was formerly known as Economical Holdings Corporation and changed its name to Definity Financial Corporation in August 2021. Definity Financial Corporation was founded in 1871 and is headquartered in Waterloo, Canada.
Financials
- Revenue (TTM)
- $6.38B
- EBITDA
- $551.40M
- Profit Margin
- 3.79%
- ROE (TTM)
- 5.83%
- EPS (Diluted)
- 1.97
- Book Value
- 34.52
Classification
- Sector
- Financials
- Industry
- Insurance
- Group
- Insurance
Recent Dividends
$0.2150CAD
Ex: Sep 11, 2026
Pay: Sep 23
$0.1880CAD
Ex: Dec 12, 2025
Pay: Dec 24
$0.1880CAD
Ex: Sep 12, 2025
Pay: Sep 26
$0.1880CAD
Ex: Jun 12, 2025
Pay: Jun 26
$0.1880CAD
Ex: Mar 12, 2025
Pay: Mar 26
$0.1600CAD
Ex: Dec 13, 2024
Pay: Dec 27
$0.1600CAD
Ex: Sep 13, 2024
Pay: Sep 27
$0.1600CAD
Ex: Jun 13, 2024
Pay: Jun 27
$0.1600CAD
Ex: Mar 14, 2024
Pay: Mar 28
$0.1380CAD
Ex: Dec 14, 2023
Pay: Dec 28
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Latest DFY news
Wire stories from the last 10 days. Links open the original publisher.
- Definity Financial Corporation Reports Third Quarter 2026 Results
Yahoo Finance · 6d ago