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TCOM vs HTHT: which stock is the better value?

By Wealth Awesome -
Stocks & ETFs:TCOM.USHTHT.US

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Trip.com looks cheaper on two of the three valuation measures in this snapshot. Huazhu has the lower PEG, so it doesn’t lead across the board.

Trip.com Group Ltd ADR (TCOM) and Huazhu Group Ltd (HTHT) are both in the Consumer Discretionary sector and Consumer Services industry group. Their adjusted closing prices on 2026-11-02 were US$40.99 for TCOM and US$48.44 for HTHT. TCOM has the lower P/E and P/B, while HTHT has the lower PEG. That makes Trip.com cheaper on two of the three reported measures, but the figures alone don’t show which stock is the better investment.

Investor takeaway: TCOM has the lower P/E and P/B, while HTHT has the lower PEG. The snapshot favours Trip.com on two of the three measures, but it doesn’t prove the shares are undervalued or will outperform. Investors can also compare the companies’ dividend yields and return on equity.

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TCOM has the lower P/E and P/B

TCOM’s P/E is 8.0, compared with 35.6 for HTHT. Its P/B is 1.09, versus 7.25 for HTHT. Huazhu has the lower PEG at 0.27, compared with 2.38 for Trip.com. TCOM is lower on two of the three measures, but that doesn’t prove its shares are undervalued.

Bull case

Trip.com has a lower P/E of 8.0 and P/B of 1.09 than Huazhu. Its ROE TTM is 15.7%, and its dividend yield is 0.00%. These figures help put the valuation gap in context, but they aren’t a reason on their own to buy the stock.

Bear case

Trip.com’s PEG of 2.38 is higher than Huazhu’s 0.27. Its ROE TTM of 15.7% is also below Huazhu’s 38.1%. The lower P/E and P/B don’t explain the difference between the companies’ multiples or show that the gap will close.

How the valuation multiples compare

Trip.com’s P/E is 8.0, compared with 35.6 for Huazhu. Its P/B is 1.09, compared with 7.25. TCOM is lower on both measures. But Huazhu has the lower PEG: 0.27 versus 2.38 for Trip.com.

So Trip.com is lower on two of the three multiples in the snapshot. That’s a comparison of the reported figures, not proof that either stock is mispriced. The multiples alone don’t explain the companies’ different financial profiles or show how their valuations may change. See the TCOM stock page and HTHT stock page for more information.

Other snapshot figures add context

Trip.com’s market cap is US$24.9B, compared with US$15.0B for Huazhu. Their dividend yields are 0.00% and 4.55%, respectively. TCOM’s ROE TTM is 15.7%, while HTHT’s is 38.1%. Both companies have a Strong Buy analyst consensus label in the supplied table. The listed analyst targets are US$58.83 for Trip.com and US$60.98 for Huazhu. These figures are a snapshot, not a guarantee of future results.

The comparison shows why one valuation multiple may not tell the whole story. TCOM is lower on P/E and P/B, while HTHT is lower on PEG and has the higher dividend yield and ROE TTM.

Wealth Awesome
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Published: November 3, 2026
Last Updated: November 3, 2026

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